Paul Smith packs a bold punch with its spring-summer 2019 campaign. The British brand highlights a unique blend of contemporary tailoring and graphic photo prints for a colorful outing. Theo Sion photographs models Nick Fortna and Tristan Cole for the advertisement. Taking to the studio, the models connect with stylist Max Pearmain. The latter highlights Paul Smith’s subversion of sartorial codes with a blend of references that begin with the designer’s own discovery of old photographs of his father’s.