Paradigm Drops ’70s-Inspired Eyewear Collection

The Fashionisto

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Published April 25, 2022

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Updated December 30, 2022

A cool vision, Justin Scott wears Paradigm's Keaton sunglasses.Pin
A cool vision, Justin wears Paradigm’s Keaton sunglasses.

Kenmark Eyewear debuts its Paradigm spring 2022 collection with a stylish 1970s-inspired aesthetic. Inspired by 1970s designs, Paradigm transports us to a carefree period when bellbottoms reigned supreme, and rock & roll was dominant. These effortlessly chic, laid-back eyewear are the perfect opportunity to enjoy a moment of self-expression. The styles are vibrant and daring, with unique colors and recognizable shapes for a spring full of promise.

Justin Scott wears Paradigm's Duvall glasses in tortoise.Pin
Justin wears Paradigm’s Duvall glasses in tortoise.

Paradigm Spring 2022 Collection

Paradigm places sustainability at the forefront of its designs. Therefore, its new collection is ISCC-certified. ISCC is a global independent auditing agency that verifies Paradigm’s recycled materials across the supply chain, providing customers confidence that their purchase supports sustainable practices at every stage. By using ISCC-certified recycled materials, Paradigm can reduce the amount of newly manufactured plastics while also meeting increased customer demand for sustainable fashion.

Sporting Paradigm eyewear, Rob Hogan wears the brand's Mitchell glasses in Sakura.Pin
Sporting Paradigm eyewear, Rob Hogan wears the brand’s Mitchell glasses in Sakura.

“It is extremely important for us as a company, that what we do matters–from the partnerships we form, to the product we create, to the customers we service–not just for today, but tomorrowas well,” explains Jason Wehlage, Kenmark Eyewear VP of Product. “These partnerships have provided the foundation for us to introduce ISCC certified recycled content into our spring ’22 Paradigm collection launch, and we couldn’t be more excited.”

Model Justin Scott sports Paradigm's Elton glasses in sunset.Pin
Model Justin sports Paradigm’s Elton glasses in sunset.

Championing the union of style and sustainability, Wehlage adds, “The bold looks and vibrant colorations of the collection are sure to stand-out, but using waste plastic as a building block is sure the be the story moving forward. We are thrilled to be one of the leaders introducing it into the market.”

Rob Hogan rocks Paradigm's Nicholson glasses.Pin
Rob Hogan rocks Paradigm’s Nicholson glasses.

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