Missoni Affair–Mr Porter connects with Missoni heir, 29 year-old Ottavio Missoni Jr for the latest edition of The Journal. Vittorio Missoni’s eldest son, Ottavio poses for images by creative team VanMossevelde+N, wearing pieces from the family owned fashion house’s fall-winter 2014 collection. Granting an interview, Ottavio shares with Mr Porter, “Missoni is known as a family business. We’re all involved, even if only in ambassadorial roles.”
Ottavio, who works as a US sales director, continues, “We advise our elders, too. We’d never tell them what to do, you understand – but they appreciate having us around because we have an intuitive understanding of the market.” Talking about online shopping, he explains, “Men, especially younger guys, love to buy online. These are the kind of people without the time or the inclination to shop in stores. Sites such as Mr Porter – they just bring everything closer.” Read more at MrPorter.com.