Following his recent stint as the face of Loewe’s fall-winter 2023 campaign, the spotlight shines again on Grammy-nominated artist Omar Apollo. His career trajectory is undeniably upward as he effortlessly transitions from enchanting audiences with his music to flirting with the fashion world.
Apollo’s latest venture, however, diverts from fashion, leading him into the domain of skincare and wellness. His new partnership with the popular vegan lifestyle brand Youth To The People (YTTP) marks this fresh chapter.
Youth To The People, famous for its commitment to healthy skin care, has found its first-ever “voice of the brand” in Omar Apollo. The arrangement promises fresh explorations of the brand’s core pillars, with campaigns reflecting their ethos. First on the list? The relaunch of the brand’s sought-after product—the Superfood Air-Whip Moisture Cream.
Omar Apollo for Youth To The People
Apollo’s association with YTTP, however, stretches far beyond these products. His appointment also comes at a pivotal time as the brand plans to expand into new product categories, widening its reach across the global community. Undoubtedly, Apollo will be a crucial player in these forthcoming launches.
As for Apollo himself, the partnership with Youth To The People seems to be more than just a business deal. With a digital presence spanning more than 800,000 Instagram followers and 600,000 TikTok fans, Apollo shared his exhilaration, saying, “I’m so excited to be the first brand voice at Youth To The People. I’m inspired by the brand and everything they bring to the skincare industry and beyond. I’m looking forward to sharing more about the products I love and use every day.”
Indeed, Apollo’s fondness for YTTP isn’t new. Reports suggest that he’s an ardent fan of the company’s Superfood Cleanser. This genuine admiration for the products enhances the authenticity of his new role, promising an organic blend of personal preference and professional commitment.
Brand founders Greg Gonzalez and Joe Cloyes are enthusiastic about Apollo’s appointment. They shared, “We have always been inspired by Omar’s creative talent and connection to his community. He lives his truth and brings authenticity to everything he does, and through that, inspires others to do the same. Beyond product, this is one of the most important missions of Youth To The People. We are so excited to welcome Omar as the first voice of the brand.”