River Island taps Olly Murs for its latest collaboration. The singer brings his charm to a smart capsule collection. The lineup includes 14 menswear essentials, which encompass outerwear, shirting, and suiting. Discussing his collaboration with River Island, Murs shares,
It feels amazing– it's something I've never done before which is always more exciting. Murs continues,
I've always loved my clothes; I'm very proud to be launching a collection with a brand as big as River Island. Shop Olly Murs' River Island collection at RiverIsland.com.
Olly Murs x River Island Collection
Olly Murs x River Island Launch Dinner
Enjoying an evening out with River Island, Olly Murs celebrated his new collection on Tuesday, November 6, 2018. Murs and the brand hosted a private dinner at Kettner's Townhouse in Soho. Entertainers and influencers sat down to a 3-course French meal and Murs themed cocktails.