John Varvatos doubles down on its relationship with Nick Jonas. On the heels of unveiling its spring-summer 2018 campaign, the brand unveils another advertisement with Jonas. The singer signs on as the face of the new John Varvatos fragrance, Artisan Pure. Jonas recalls striking up a friendship with Varvatos.
We sat down at dinner and I knew right away he was going to be a great friend of mine.
The American star continues,
I think it made sense to both of us. The human connection was so real because the friendship evolved in such a natural way, the next step was trying to make something great together. Beyond just fashion, music, and the tie-in there, we’re thinking big picture about how do we influence the world in some way…