Nick Jonas adds another position to his creative plate, signing on as a brand ambassador for footwear brand Creative Recreation. A fan of the label, Jonas will also design a unisex capsule collection to be released next year. Ahead of the anticipated release, the actor and singer will appear in Creative Recreation’s fall-winter 2016 campaign.
Jonas will also take part in the brand’s Sole Sessions, where he will record acoustic tracks. Finally, to coincide with his Honda Civic Tour: Future Now this summer, Creative Recreation will be holding a contest where a winner will get the chance to attend the concert and meet Jonas.
Discussing his partnership with Creative Recreation, Jonas shares, “I am looking forward to my collaboration with Creative Recreation, and to starting the footwear design process in creating shoes for my fans that are perfect for their wardrobe.” The Close singer continues, “It has always been important for me to be hands-on with any collaboration, and this project is no exception.”
Creative Recreation president Jack Oerth adds, “Our brand has maintained a great following among fashionable males.” Oerth explains, “Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women’s business and continue to extend our brand into new retail channels.”