Neymar Jr. & Alessandra Ambrosio Charm in Replay’s New Hyperfree Campaign

The Fashionisto

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Published April 20, 2016

Neymar Jr. for Replay's Hyperfree denim campaign.Pin
Neymar Jr. for Replay’s Hyperfree denim campaign.

Brazilian footballer Neymar Jr. reunites with Replay for its new Hyperfree denim campaign. Neymar is joined by supermodel Alessandra Ambrosio for a cheeky advertisement that showcases the flexibility of Replay’s Hyperfree denim. Tasked with not moving, Neymar and Ambrosio put on their game face. However, respectively facing a soccer ball and camera, the pair can’t help but move. The results which are captured in a campaign video are charming to say the least.

Video: Neymar Jr. & Alessandra Ambrosio for Reflex Hyperfree Denim Campaign

Discussing the campaign advertisement, Replay CEO Matteo Sinigaglia shared, “At the heart of this campaign there is our need to deliver a different perspective to people on how to use denim and to let them feel a revolutionary experience in motion.” Sinigaglia continues, “The Hyperfree product was engineered to praise freedom in movement and we delivered the smoothest denim in the world.”

Shop Reflex Hyperfree Denim Jeans

Replay Anbass Hyperfree Skinny Tapered JeansPin
Replay Anbass Hyperfree Skinny Tapered Jeans
Replay Anbass Hyperfree Slim-Fit Skinny JeansPin
Replay Anbass Hyperfree Slim-Fit Skinny Jeans

Flashback: Neymar Jr. for Reflex Hyperfree Denim 2014 Campaign

Neymar Jr. for Replay Hyperflex Denim Campaign (2014)Pin
Neymar Jr. for Replay Hyperflex Denim Campaign (2014)

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