News | Alexander McQueen Going Live

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Womenswear may be the focus of the fashion world currently, but the live format sweeping the fashion houses give us an inkling of what to expect this coming January. Partnering with Show Studio supported by IMG, Alexander McQueen will be presenting tomorrow’s collection, “Plato’s Atlantis” live from Paris. In addition to hosting dynamic footage on a special site set up by Show Studio, McQueen will be twittering behind the scenes. McQueen’s new focus on online outlets seeks to engage an international audience and share with them a unique experience that for so long has been limited to a select group of professionals. In his own words, he expressed, “Every year, buyers and the press come to see the spectacle of my show, but I want to generate something else, something for a wider audience–for people in Australia, Asia, and Middle America who don’t have a seat at the show. Really, what I’m aiming for is world domination!”