Mytheresa Pre-Fall 2023 Campaign: Understated Luxury

The Fashionisto

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Published July 9, 2023

Models Khadim Sock, Przemek Szubert, Charles de Linière, Zhehui Cao, Ettore De Martino, and Vincent Petit front Mytheresa's pre-fall 2023 campaign. Pin
Models Khadim Sock, Przemek Szubert, Charles de Linière, Zhehui Cao, Ettore De Martino, and Vincent Petit front Mytheresa’s pre-fall 2023 campaign. Photo: Mytheresa

As the new season unfolds, Mytheresa sets the stage with its pre-fall 2023 campaign, an inspiring display of high-end fashion. This prestigious retailer offers a fresh look at the forthcoming pre-fall and fall-winter collections, focusing on clothes, accessories, and footwear.

Mytheresa Pre-Fall 2023 Campaign

Charles de Linière wears Dries Van Noten for Mytheresa's pre-fall 2023 campaign. Pin
Charles de Linière wears Dries Van Noten for Mytheresa’s pre-fall 2023 campaign. Photo: Mytheresa

Models Khadim Sock, Przemek Szubert, Charles de Linière, Zhehui Cao, Ettore De Martino, and Vincent Petit command attention in the spotlight. The chosen backdrop, a stark white set, draws the eye directly to the garments, enhancing the appeal of each piece. Showcased are the most sought-after outfits from respected brands like Valentino, Saint Laurent, and Prada.

Vincent Petit wears a Prada look for Mytheresa's pre-fall 2023 campaign.Pin
Vincent Petit wears a Prada look for Mytheresa’s pre-fall 2023 campaign. Photo: Mytheresa

Yet, beyond the bold statements typical of powerhouses such as Gucci, the season is curving towards subtle sophistication. The trend leans towards brands delivering timeless staples and standout items. Menswear embraces this quiet luxury, subtly incorporating branding for men who enjoy a dash of brand recognition in their ensemble.

Zhehui Cao dons a striped Lanvin shirt for Mytheresa's pre-fall 2023 campaign.Pin
Zhehui Cao dons a striped Lanvin shirt for Mytheresa’s pre-fall 2023 campaign. Photo: Mytheresa

Look for fashion details that evoke a sense of refinement and luxury—ribbed knitwear, patch pockets, and generously cut proportions. These fine details are the stars of this season, proving that less can often be so much more. Indeed, the intricate elements, the ones you have to lean in to see, truly define this new season.

Ettore De Martino models a denim look from Valentino for Mytheresa's pre-fall 2023 campaign. Pin
Ettore De Martino models a denim look from Valentino for Mytheresa’s pre-fall 2023 campaign. Photo: Mytheresa
Khadim Sock dons a Gucci look for Mytheresa's pre-fall 2023 campaign. Pin
Khadim Sock dons a Gucci look for Mytheresa’s pre-fall 2023 campaign. Photo: Mytheresa
Przemek Szubert rocks a Saint Laurent leather biker jacket and jeans for Mytheresa's pre-fall 2023 campaign. Pin
Przemek Szubert rocks a Saint Laurent leather biker jacket and jeans for Mytheresa’s pre-fall 2023 campaign. Photo: Mytheresa

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