Gucci Timepieces Campaign: G-Timeless Collection

The Fashionisto

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Published July 9, 2023

Taemin Park fronts the Gucci Timepieces campaign.Pin
Taemin Park fronts the Gucci Timepieces campaign. Photo: Ezra Petronio / Gucci

Art and elegance come together in Gucci’s latest campaign, a riveting showcase of its contemporary timepieces. Led by the photography of Ezra Petronio, the campaign highlights the brand’s dedication to timeless style and exquisite craftsmanship. Central to the advertisement is the G-Timeless watch collection, which effortlessly melds classic and contemporary design elements.

Model Taemin Park, the talent gracing this campaign, brings the timepieces to life. Artistic vision is crucial in every Gucci endeavor; this ad is no exception. The art direction, brought to life by Ezra Petronio and Lana Petrusevych, crafts a stunning narrative. With makeup by Thomas de Kluyver adding an air of quiet sophistication and hair by Paul Hanlon providing the final touch, the campaign reflects a world of refined beauty.

Gucci Timepieces Campaign

Gucci Timepieces CampaignPin
Gucci Timepieces Campaign. Photo: Ezra Petronio / Gucci

One elegant watch of the G-Timeless collection features an alluring face and a malachite dial encased within a stunning exterior, perfectly offset by a lush, green alligator strap. This piece captivates on sight, delivering a design that is as intriguing as it is appealing, celebrating the balance between old-world elegance and modern innovation.

Not to be outdone, the campaign also places the spotlight on a G-Timeless watch with a steel and yellow gold bi-color bracelet. This piece flaunts 15 engraved bees on the dial for a striking style statement.

And what could be better than Noir & Haze’s Around as the perfect musical backdrop? The beats and rhythms elevate the campaign film, wrapping up the whole narrative with a vibrant and pulsating energy that reflects Gucci’s passion for fashion and innovation.


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