Mr Porter Summer Stories: Al Fresco Style

The Fashionisto

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Published June 19, 2023

Models Vincent Banić and Matteo Tagliabue don chic Zegna looks.Pin
Models Vincent Banić and Matteo Tagliabue don chic Zegna looks. Photo: Mr Porter

As we bid farewell to spring and look forward to a new season of style, Mr Porter unveils a new chapter of its Summer Stories campaign. An homage to Italian style, “Al Fresco” delivers sartorial elegance. Striding into this balmy season are models Vincent Banić and Matteo Tagliabue, embodying the essence of vintage resort wear that breathes an air of nostalgia mingled with contemporary refinement.

Mr Porter Summer Stories Al Fresco Campaign

Embracing summer style, Vincent Banić wears a Piacenza Cashmere shirt and shorts with Persol sunglasses.Pin
Vincent Banić wears a Piacenza Cashmere shirt and shorts with Persol sunglasses, embracing summer style. Photo: Mr Porter

Vincent and Matteo perfectly showcase a wardrobe that radiates effortless charm and carefree style, reminding us of the warmth of summer days, the rustling breeze, and the joy of open-air living. Mr Porter’s Summer Stories bring the crème de la crème of luxury brands under one umbrella, featuring an impressive line-up of 22 leading fashion brands.

A casual vision, Matteo Tagliabue rocks a t-shirt, shirt, shorts, and bucket hat by SSAM. Pin
A casual vision, Matteo Tagliabue rocks a t-shirt, shirt, shorts, and bucket hat by SSAM. Photo: Mr Porter

The curated selection features designs from Anderson’s, Giorgio Armani, Barena, Brioni, Brunello Cucinelli, Caruso, C.P. Company, De Petrillo, Etro, Kiton, Loro Piana, Massimo Alba, Officine Creative, Persol, Piacenza Cashmere, R+D.LAB, SSAM, Tod’s, and Zegna.

The campaign is sprinkled with soft prints and pastel stripes, highlighting an array of casual wear from Zegna. It also gives the nod to sleek Brioni tailoring and showcases Etro beachwear, capturing the spirit of a carefree Italian summer.

Vincent Banić sports a Massimo Alba polo with Loro Piana swim shorts, Persol sunglasses, and Officine Creative sandals.Pin
Vincent Banić sports a Massimo Alba polo with Loro Piana swim shorts, Persol sunglasses, and Officine Creative sandals. Photo: Mr Porter

According to Daniel Todd, Buying Director at Mr Porter, “Summer Stories is our biggest campaign to date, a standout and sustained moment that allows us to champion the best products for our customers to embrace warm-weather dressing, whatever the occasion. There’s nothing quite like an Italian summer, so we’re thrilled to spotlight this distinctive and instantly recognizable style in our Al Fresco chapter by collaborating with the most esteemed Italian brands through a series of exclusive collections.”

Matteo Tagliabue wears a Brioni double-breasted jacket, t-shirt, Cuban shirt, and silk trousers with Brunello Cucinelli sunglasses and Officine Creative shoes.Pin
Matteo Tagliabue wears a Brioni double-breasted jacket, t-shirt, Cuban shirt, silk trousers, Brunello Cucinelli sunglasses, and Officine Creative shoes. Photo: Mr Porter

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