Josh Whitehouse is Mr. Burberry

The Fashionisto

/

Published April 4, 2016

/

Updated April 8, 2016

Mr Burberry 2016 Campaign 005Pin
Actor and musician Josh Whitehouse for Mr. Burberry

Burberry celebrates its latest men’s fragrance, Mr. Burberry by collaborating with Oscar-winning British director Steve McQueen. Coupling up for McQueen’s steamy short film, actor and musician Josh Whitehouse comes together with Amber Anderson to the soundtrack of I Won’t Complain’ by Benjamin Clementine. Tapping into the fragrance’s initial inspiration, Whitehouse is pictured in a black trench coat. Embracing a modern, young attitude as a stylish Burberry man, Whitehouse was shot in London for the special occasion.

Josh Whitehouse for Mr. Burberry Fragrance Campaign

Josh Whitehouse for Mr. Burberry CampaignPin
Josh Whitehouse for Mr. Burberry Campaign

Working with Burberry chief creative and chief executive officer Christopher Bailey for the outing, McQueen shares, “Christopher is a unique human being and a real collaborator. His enthusiasm is infectious and that’s what attracted me into working with him on this project.” Dishing on the provocative nature of the short film, the director continues, “I wanted to convey the idea of two people who are passionately in love with each other, and go off on a dirty weekend. It’s that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other.”

Josh Whitehouse dons a black trench for Mr. Burberry's campaign.Pin
Josh Whitehouse dons a black trench for Mr. Burberry’s campaign.

Explaining how Mr. Burberry fits in the fashion house’s sartorial world, Bailey says, “Mr. Burberry is our most significant men’s fragrance to date. Inspired by the iconic Burberry trench coat and by London, a city of great contrasts and contradictions.” The designer adds, “It is traditional yet irreverent, elegant without being pristine. It perfectly encapsulates a mood and an attitude that today’s Burberry man will recognize as his own.”

Josh Whitehouse for Mr. Burberry Fragrance Campaign Film

Introducing Mr. Burberry

Mr. Burberry FragrancePin
Mr. Burberry Fragrance

“Introducing Mr. Burberry, a classic yet contemporary, sophisticated and sensual fragrance for men that captures the essence of London, fusing classic scents of British perfumery with unexpected ingredients. Fresh top notes of crisp zesty grapefruit are cut with a seductive base of earthy vetiver and smoky guaiac wood. Its bottle is inspired by the iconic black Burberry trench coat and its quality, craftsmanship, style and timeless appeal, and honors its signature design details. Its weighted cap references horn-look buttons, while a hand-tied knot in English-woven gabardine sits around the neck, celebrate the innovative fabric invented by Thomas Burberry more than 100 years ago.”

Notes

  • Top: grapefruit, cardamom.
  • Middle: birch leaf, cedarwood
  • Base: guaiac wood, vetiver.

Recent Updates

Idris Elba & Wife Star in Calvin Klein Eternity Campaign

Idris Elba & Wife Star in Calvin Klein Eternity Campaign

Calvin Klein's fragrance campaign for Eternity Aromatic Essence artfully captures the intimate connection between Idris Elba and his wife, Sabrina ...
Julian Finds Grounded Elegance in LLOYD Spring 2024 Ad

Julian Finds Grounded Elegance in LLOYD Spring 2024 Ad

Julian Schneyder takes center stage in the LLOYD spring-summer 2024 campaign, captured by Byron Mollinedo. In the minimalist luxury of ...
Mark Lee Covers Elle Korea April 2024 in Polo Ralph Lauren

Mark Lee Covers Elle Korea April 2024 in Polo Ralph Lauren

Mark Lee of NCT fame graces the April 2024 covers of Elle Korea. Photographed by Shin Sunhye and styled by ...
Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign

Matteo Berrettini Fronts BOSS Spring 2024 Watch Campaign

Matteo Berrettini brings new energy to timekeeping in BOSS' latest spring-summer 2024 campaign. The German brand, known for blending traditional ...
The Best French Crop Haircuts for Men in 2024

The Best French Crop Haircuts for Men in 2024

The French Crop haircut has surged in popularity among men, prized for its blend of minimalism and style. It features ...
John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer for Audemars Piguet Royal Oak Perpetual Calendar

John Mayer and Audemars Piguet have collaborated to create a special edition of the Royal Oak Perpetual Calendar that captivates ...