Christian Hogue, Tyler Maher and Maximillian Silberman are among the models featured in Diesel Underwear’s new campaign, Hero Fit. Introducing its comfortable and contour defining Hero Fit underwear, Diesel unveils a fun new advertisement that pokes fun at the digital age of social media with models pictured taking selfies. Diesel artistic director Nicola Formichetti shares, “We wanted to do something sexy and raw. The Hero Fit campaign takes the brand’s message to social media in a cool and unique way.”
