Michael B Jordan begins his stint as the new global face of Coach. The Creed II star fronts a fragrance campaign and ready to wear advertisement for spring-summer 2019. Craig McDean has the honor of photographing Jordan for the outing. Meanwhile, Jane How styles the American actor. Sporting the designs of Stuart Vevers, Jordan inspires in the brand's mix of lux leisurewear and contemporary leather. Discussing the campaigns, Jordan shares,
I’m proud to be the face of Coach men’s. I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.