McQ puts the present on hold and revisits a British suburbia of the past. Presenting its fall-winter 2018 campaign, the British label works with photographer Chris Rhodes. The advertisement unfolds with the label
Desperate to discover an obscure subculture that hasn't already been adopted into the mainstream but instead returning to the simple pleasures of the past. Stepping into the role of protagonist, model Daan Duez fronts the outing. Embracing refined looks, Daan is styled by Jodie Barnes. Meanwhile, Naoki Komiya handles hair and Mathias van Hooff is in charge of grooming.