McQ Embraces British Suburbia for Fall ’18 Campaign

The Fashionisto

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Published July 11, 2018

Daan Duez fronts McQ's fall-winter 2018 campaign.Pin
Daan Duez fronts McQ’s fall-winter 2018 campaign.

McQ puts the present on hold and revisits a British suburbia of the past. Presenting its fall-winter 2018 campaign, the British label works with photographer Chris Rhodes. The advertisement unfolds with the label Desperate to discover an obscure subculture that hasn’t already been adopted into the mainstream but instead returning to the simple pleasures of the past. Stepping into the role of protagonist, model Daan Duez fronts the outing. Embracing refined looks, Daan is styled by Jodie Barnes. Meanwhile, Naoki Komiya handles hair and Mathias van Hooff is in charge of grooming.

Related: Alexander McQueen Proposes Bold Sartorial Style for Fall ’18

McQ Alexander McQueen Fall/Winter 2018 Men’s Campaign

Model Daan Duez appears in McQ's fall-winter 2018 campaign.Pin
Model Daan Duez appears in McQ’s fall-winter 2018 campaign.
McQ enlists Daan Duez as the star of its fall-winter 2018 campaign.Pin
McQ enlists Daan Duez as the star of its fall-winter 2018 campaign.

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