Modern Man: FRAME Enlists 30+ Men for Fall ’22 Campaign

August 30, 2022
Fernando Casablancas Shirtless Model Jeans FRAME Campaign Fall 2022 Men
Fernando Casablancas dons denim jeans for FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME

The Modern Man, also the name of the new coffee table book published by FRAME, is featured prominently in the brand’s menswear advertising campaign for the autumn of 2022. Erik Torstensson, FRAME co-founder and creative director, was the photographer for the ambitious campaign. Over thirty men appear in the advertisement, embodying the diverse aspects of FRAME’s Modern Man.

Brandon Clarke FRAME Campaign Men Fall 2022
Brandon Clarke wears a shearling jacket for FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME

FRAME Fall 2022 Campaign

“The common thread is style, not fashion,” says Erik Torstensson. “The diversity and cross-section of talent were integral to the project–this is how the world looks, what you see when you walk down Mercer.” The fall 2022 campaign for FRAME showcases looks that can be interpreted in various ways and is current with how the Modern Man dresses.

Paul W. Downs FRAME Campaign Men Fall 2022
Paul W. Downs wears a sharp suit for FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME

This fall, FRAME is highlighting the key pieces that every man should have in his wardrobe. The fashion label creates its signature pieces with three fundamental ideas: Smart ComfortModern Classics, and Enhanced Denim

Rashad Joy FRAME Campaign Men Fall 2022
Rashad Joy fronts FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME

The Smart Comfort line has forward-thinking, tech-inspired utility, while the Modern Classics range gives timeless menswear an updated look with a contemporary touch. FRAME’s iconic five-pocket denim takes the spotlight for Enhanced Denim, characterized by its use of luxurious materials and precise craftsmanship.

Prince Achileas-Andreas of Greece FRAME Campaign Men Fall 2022
Prince Achileas-Andreas of Greece wears an oversized coat in brown for FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME
Pusha Rod Frame Campaign Men Fall 2022
A cool vision, Pusha Rod appears in FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME
Aaron Holiday FRAME Campaign Men Fall 2022
Aaron Holiday wears a puffer jacket as part of an all-black ensemble for FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME
Alika Mock FRAME Campaign Men Fall 2022
Alika Mock appears in FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME
Austin Wilson FRAME Campaign Men Fall 2022
Austin Wilson poses on a bike for FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME
Brett Nelson FRAME Campaign Men Fall 2022
Brett Nelson rocks a leather jacket for FRAME’s fall 2022 campaign for men. Photo Credit: Erik Torstensson / FRAME

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