Seidensticker unveils a new outing for spring-summer 2018. Proposing smart style, the campaign and lookbook features Matvey Lykov. The Russian model appears before photography duo Alexx And Anton for the shoot. The creatives photograph and style the project. Here, Matvey looks his best, thanks in part to grooming artist Jochen Pahs. Cleaning up in sleek looks, Matvey wears contemporary dress shirts and slim suits.