Massimo Dutti takes its spring-summer 2017 campaign on the road, traveling to Marrakesh, Morocco. The Spanish brand taps leading model Benjamin Eidem as the face of the season. The Swedish model links up with photographer Lachlan Bailey for Massimo Dutti’s luxurious outing. The label entitles its spring adventure, The Silk Road. The first chapter of three, Benjamin is front and center with a style narrative based on relaxed tailoring.