Mackage unveils a fresh new look for fall-winter 2019. The brand works with creative agency Laird + Partners for its latest campaign.
We have been focusing a lot this year on our branding, says Mackage co-chief creative officer Eran Elfassy.
This is an evolution, not a revolution. Photographer Sebastian Faena aids in capturing the label’s new direction.
Collaborating with stylist Clare Richardson, Faena photographs models Arthur Kulkov and Barbara Palvin for the season. Taking on a snowy day in New York, Arthur hits the streets in covetable outerwear from Mackage’s collection. The lineup encompasses two themes, “Nostalgic Revival” and “Raw Power.”
Nostalgic revival focuses on details, fit, and fabrication, paying a nod to the art of tailoring. For Mackage, this results in key items such as a single-breasted coat in double-faced wool. Meanwhile, raw power encompasses modernity and innovative technology. Making a statement, Mackage embraces bold colors and exaggerated shapes for its signature puffer jackets.