The Art of Luxury Watches: A Beginner’s Guide

The Fashionisto


Updated May 20, 2024

Rolex GMT Master 2 Meteorite DialPin
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Luxury brand watches are as fascinating as they are intricate. Whether you’re an experienced connoisseur or a novice enthusiast, the process of acquiring a luxury timepiece is a journey that requires careful thought and consideration.

When buying a luxury men’s watch, it’s important to consider these key elements: define your budget and understand price categories, research your desired watch and its features, and appreciate the heart of a timepiece, including the watch movement.

A Guide to Luxury Watches for Men

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Decide Your Budget

Understanding your financial boundaries is imperative when considering a luxury men’s watch, given the range of prices these exquisite timepieces carry. It would be best to determine how much you are comfortable investing in a wristwatch that symbolizes your taste and lifestyle.

To simplify, luxury watches can be divided into three distinct pricing categories:

Entry-Level Luxury Watches

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Luxury doesn’t have to come with an extravagant price tag. Entry-level luxury watches, like those from well-respected brands such as Citizen, Tissot, and Seiko, offer a sophisticated blend of style and quality, generally falling within a price range of $1,000 to $5,000.

This category is ideal for those starting their luxury watch collection. Moreover, it’s possible to shop Citizen watches and similar brands at competitive rates, ensuring a perfect blend of luxury and affordability.

Mid-Level Luxury Timepieces

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Elevating the standards from entry-level, mid-level luxury watches fall from $5,000 to $10,000. These are from esteemed brands like TAG Heuer, Omega, and Breitling. Offering a more comprehensive array of intricate designs and features, this category resonates with true connoisseurs who appreciate attention to finer details and elevated craftsmanship.

High-End Luxury Watches

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For those who pursue the absolute peak of watchmaking artistry and exclusivity, high-end luxury watches are the go-to category. Starting from $10,000 and reaching hundreds of thousands of dollars, these timepieces come from illustrious brands such as Rolex, Patek Philippe, and Audemars Piguet.

They often boast unmatched design, superior craftsmanship, and occasionally even historical significance or rarity value, making them much more than just a timekeeping device.

Conduct Thorough Research

Proper research is an indispensable part of acquiring the perfect luxury watch. You should adopt an informed approach, much like when investing in automobiles, real estate, or even selecting services such as salons.

Understand the Watch

Delve deeper into the specifics of the watch you’re interested in. Familiarize yourself with its brand heritage, craftsmanship, movement, features, and any unique elements that set it apart. This knowledge will enhance your appreciation for your chosen timepiece.

For example, the Audemars Piguet Royal Oak series is a milestone in luxury sports watches. Emerging from a Swiss lineage dating back to 1875, this iconic line turned heads in 1972 with its octagonal bezel and integrated bracelet. 

When you choose a model that aligns with your style and needs—whether captivated by the dynamic look of the Royal Oak Offshore or the ageless appeal of the Royal Oak Selfwinding—you’re investing in a piece of horological history you’ll treasure indefinitely.

Identify Reliable Sellers

Identifying where to purchase your luxury watch is as important as selecting the watch. Shop from reputable retailers or authorized dealers to ensure authenticity and quality. Doing so also provides you peace of mind with reliable after-sales service and warranties.

Consult the Experts

Leverage the insights and experience of those more familiar with luxury watches. This could be friends who are collectors, watch enthusiasts in online forums, or professionals in the industry. Their advice and recommendations can prove invaluable in guiding you toward a luxury timepiece that resonates with your personal preferences and budget.

Evaluate Watch Features

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The price of luxury watches can significantly vary based on the features or “complications” they possess. A luxury watch should be more than just a time-telling device; it should offer additional functions that suit your lifestyle and preferences.

Before starting your shopping journey, you should understand your desired features in a timepiece. Here are some common complications found in luxury watches:

Perpetual Calendar

A perpetual calendar is a sophisticated feature that keeps track of the date, accounting for varying lengths of months and even leap years. A watch equipped with this function provides the exact date, already pre-programmed, eliminating the need for manual adjustments.


A tachymeter is a scale often found on the bezel of a watch that can be used to compute speed based on travel time or to measure distance based on speed. Remember, it typically measures up to a kilometer’s distance only. This is an intriguing feature for those interested in motorsports or aviation.


A chronograph function serves as a stopwatch, enabling you to measure the precise duration of an event. This can be particularly useful for those engaged in sports, scientific work, or anyone requiring precise timekeeping.

Multiple Time Zones

Also known as dual time or GMT, this feature allows the watch to simultaneously display time in two different time zones. This is an invaluable complication for frequent travelers or those working in multiple time zones. With such a feature, you can keep track of home time while adjusting to the local time of your current location.

Appreciating Watch Movements

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Understanding watch movements, the heart of a timepiece, is crucial for any prospective luxury watch owner. The movement, also known as the caliber, is the mechanism that makes a watch tick. The engine drives the hands around the face and powers additional features such as a chronograph, dual time zone, or calendar.

Let’s explore the three main types of watch movements: Quartz, Manual Mechanical, and Automatic Mechanical.

Quartz Movement

A small battery powers quartz movements and are incredibly accurate and reliable. A tiny quartz crystal within the watch vibrates continuously when an electric charge is applied, providing the timekeeping element. Watches with quartz movements require minimal maintenance, aside from battery replacements every few years.

Quartz watches are typically more affordable than their mechanical counterparts, but they can also be found in higher-end luxury watches, especially where precision is paramount.

Manual Mechanical Movement

Manual, hand-wound, mechanical movements are the oldest type of watch movement. The wearer winds the watch manually by turning the crown, storing potential energy in the mainspring. This energy is gradually released through gears and springs that drive the watch hands and power any complications.

Manual mechanical watches are appreciated for their traditional craftsmanship, intricate designs, and the intimate connection between the wearer and the timepiece. However, they require regular winding (typically every 1-2 days) and periodic servicing to ensure accuracy and longevity.

Automatic Mechanical Movement

Also known as self-winding, automatic mechanical movements harness energy from the natural motion of the wearer’s wrist, winding the mainspring. If worn daily, an automatic watch continually winds and does not require manual winding.

Automatic movements share the same allure of intricate craftsmanship as manual movements but offer the convenience of self-winding. However, if an automatic watch is not worn regularly, it may stop and must be manually wound or placed in a watch winder to keep it running.

Selecting the Right Watch Strap

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Your watch strap significantly contributes to its aesthetic appeal and comfort. The most common materials for watch straps are leather, rubber, and metal. The choice largely depends on your style and the environment in which you’ll primarily use the watch.

Leather Strap

Leather straps, renowned for their classic appeal, come in many colors and finishes, from smooth to textured. They are comfortable to wear and acquire a distinctive patina over time, adding to their charm. Leather is versatile and can be paired with casual, business, and formal wear, depending on the design.

Rubber Strap

Due to their water-resistant properties, rubber straps are the go-to choice for water sports enthusiasts, especially scuba divers. However, their usage isn’t confined to underwater adventures; with evolving fashion trends, rubber straps are becoming increasingly popular for their sporty aesthetic and durability.

Metal Bracelet

Metal bracelets or straps provide a timeless and sophisticated look. These can be made from materials like stainless steel, titanium or precious metals like gold and platinum. Ensure your metal bracelet fits properly; an overly loose bracelet can cause unnecessary wear and tear on the links. Their robust build and polished finish make metal straps suitable for formal and casual settings.

Final Words

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Investing in a luxury watch is not just about buying a time-telling device; it’s about acquiring a piece of art that represents your taste, style, and sometimes even your personality. It’s a rewarding journey with discoveries about craftsmanship, design, and the intricate mechanics that make a watch tick.

Whether you choose an entry-level luxury watch, a mid-level luxury timepiece, or a high-end one, the most important thing is to choose a timepiece that resonates with your preferences and needs. With the advice provided in this guide, you’re now equipped with the knowledge to make an informed decision, ensuring the watch you choose will be cherished for years, possibly even generations.

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