The Top 28 Luxury Watch Brands to Covet in 2024

The Fashionisto


Updated May 20, 2024

Top Luxury Watch BrandsPin
Discover the top luxury watch brands.

Luxury watch brands are esteemed companies that craft high-quality timepieces, often featuring intricate mechanics, precious materials, and sleek designs. These prestigious brands have built a reputation for excellence, precision, and style, appealing to connoisseurs and collectors who value the art of horology.

Luxury Watch Brands

Luxury watch brands are renowned for their sophistication and refinement, crafting masterpieces of watchmaking that are treasured for generations. From iconic names like Patek Philippe and Rolex to innovative players like Richard Mille and F.P. Journe, many models fall into the exclusive category of a $20,000 watch or more.

A. Lange & Söhne

A. Lange & Söhne Luxury Watch BrandPin
A. Lange & Söhne embodies the pinnacle of German watchmaking excellence, synonymous with refined craftsmanship. Photo: Matthew Bain Inc /

Founded in 1845, A. Lange & Söhne combines traditional techniques with modern innovation, renowned for meticulous attention to detail and in-house movements. Iconic models like the Lange 1 and Datograph showcase its horological artistry.

Audemars Piguet

Audemars Piguet Luxury Watch BrandPin
Blending traditional craftsmanship with avant-garde design, Audemars Piguet is a leader in haute horlogerie. Photo: supparsorn /

Audemars Piguet, founded in 1875, has consistently innovated in watchmaking. Its iconic Royal Oak collection, launched in 1972, revolutionized the industry with its bold design and integrated bracelet, pioneering the luxury sports watch category.

The brand continues to push boundaries with intricate detailing, mechanical expertise, and pioneering materials.


Blancpain Luxury Watch BrandPin
Blancpain embodies luxury watchmaking, blending tradition and innovation. Photo: Matthew Bain Inc /

As the world’s oldest watch brand, founded in 1735, Blancpain is a paragon of exceptional craftsmanship and horological artistry. It’s famous for its Fifty Fathoms dive watches and Villeret grand complications, prioritizing precision, elegance, and innovation.


Breguet Luxury Watch BrandPin
Breguet embodies elegance, precision, and timeless innovation, profoundly shaping horology. Photo: SubstanceTproductions /

Breguet, founded in 1775, pioneered watchmaking with the tourbillon and the first wristwatch. Its timepieces are celebrated for classic design and refined sophistication.

Iconic collections like Classique and Marine showcase aesthetic beauty and mechanical excellence, making Breguet a revered name in luxury watches.


Breitling Luxury Watch BrandPin
Renowned for its precision and design, Breitling is a leading name in aviation-inspired timepieces. Photo: keyvisuals /

Breitling, founded in 1884, is renowned for high-performance watches, especially among pilots and aviation enthusiasts. Its iconic Navitimer, with a slide rule bezel, combines functionality and style.

Breitling’s COSC-certified chronometers ensure accuracy and reliability, while its aviation and diving heritage drives innovation and advanced technology integration.


BVLGARI Luxury Watch BrandPin
BVLGARI combines bold Italian style with fine watchmaking and high jewelry expertise. Photo: Febry Uganda /

Synonymous with luxury since 1884, BVLGARI is known for its innovative and distinctive style. The brand’s timepieces, such as the Serpenti and Octo collections, are celebrated for their unique shapes, intricate detailing, and exceptional craftsmanship.

BVLGARI’s expertise in jewelry is evident in its watch designs, often incorporating precious metals and gemstones to create stunning, wearable works of art. The brand’s commitment to excellence extends to its in-house movements, combining Swiss precision with Italian flair.


Cartier Luxury Watch BrandPin
A symbol of luxury and elegance, Cartier is renowned for its exquisite watchmaking. Photo: Q world /

Cartier is renowned for its exquisite timepieces with a legacy of luxury dating back to 1847. The Tank and Santos models are celebrated for classic lines and innovative features. At the same time, Cartier’s attention to detail and refined aesthetics make each watch a precision instrument and piece of art.


Chopard Luxury Watch BrandPin
Chopard combines watchmaking excellence with exquisite jewelry design. Photo: Grzegorz Czapski /

Since 1860, Chopard has been perfecting the art of luxury, crafting exceptional timepieces and jewelry that shimmer with diamonds and precious stones. The brand’s Happy Diamonds and Mille Miglia collections showcase its diverse luxury approach, while its in-house movements and L.U.C collection demonstrate precision and horological expertise.

F.P. Journe

F.P. Journe Luxury Watch BrandPin
Renowned for its innovative engineering and artisanal craftsmanship, F.P. Journe epitomizes the art of independent watchmaking. Photo: Matthew Bain Inc /

Founded in 1999 by François-Paul Journe, the eponymous brand is renowned for its technically sophisticated and aesthetically distinctive timepieces. F.P. Journe’s innovative approach to horology is exemplified by the Chronomètre à Résonance and Tourbillon Souverain, showcasing precision and innovation.

With a commitment to in-house production, the brand’s “Invenit et Fecit” motto underscores its dedication to creating original, meticulously crafted movements, earning it a revered status among collectors and enthusiasts.

Franck Muller

Franck Muller Luxury Watch BrandPin
Celebrated for its innovative designs and complex mechanisms, Franck Muller is known as the “Master of Complications.” Photo: Everything You Need /

Founded in 1991, Franck Muller revolutionized watchmaking with its bold, avant-garde designs and technical mastery. The brand’s intricate complications, showcased in models like Vanguard and Cintrée Curvex, are characterized by unique shapes, vibrant colors, and exceptional finishing, making each timepiece a statement of individuality and luxury.


Girard-Perregaux Luxury Watch BrandPin
Since 1791, Girard-Perregaux has epitomized Swiss watchmaking excellence. Photo: Matthew Bain Inc /

With a history dating back to 1791, Girard-Perregaux has been perfecting the art of watchmaking, marrying technical virtuosity with aesthetic refinement. The brand’s iconic models and innovations, such as the Tourbillon with Three Gold Bridges and Constant Escapement, exemplify its commitment to precision, artistry, and elegance.


Hublot Luxury Watch BrandPin
Hublot embodies bold innovation and fusion design, pioneering avant-garde luxury watchmaking. Photo: Denis Kushnarenko /

Founded in 1980, Hublot created the world’s first natural rubber watch strap. The brand’s “Art of Fusion” philosophy is evident in its groundbreaking use of materials, blending gold, ceramic, titanium, and even denim into its timepieces.

Hublot’s iconic Big Bang and Classic Fusion collections epitomize its bold style and technical expertise. With daring aesthetics and robust construction, the brand continuously pushes watchmaking boundaries.

IWC Schaffhausen

IWC Schaffhausen Luxury Watch BrandPin
IWC Schaffhausen combines precision with timeless design, earning its reputation for innovation. Photo: pio3 /

Since 1868, IWC Schaffhausen has built a legacy of crafting timepieces that masterfully fuse form and function. Iconic collections like Pilot’s Watches, Portugieser, and Aquatimer showcase the brand’s technical expertise and refined designs.

With a focus on precision, sustainability, and luxury, IWC crafts durable timepieces with intricate complications.


Jaeger-LeCoultre Luxury Watch BrandPin
As the “watchmaker’s watchmaker,” Jaeger-LeCoultre is revered for its innovation and artistic craftsmanship. Photo: Cineberg /

Since 1833, Jaeger-LeCoultre has pioneered watchmaking, developing 1,200+ calibers and holding 400+ patents. Iconic models like the Reverso and Master Ultra Thin showcase the brand’s expertise in slim, complex movements.

Blending tradition with innovation, Jaeger-LeCoultre crafts mechanically sophisticated, aesthetically refined timepieces that appeal to connoisseurs and collectors worldwide.


Montblanc Luxury Watch BrandPin
Renowned for its refined elegance, Montblanc blends timeless design with Swiss watchmaking expertise. Photo: SANDRA ARTEMISA PHOTO ART /

Montblanc, founded in 1906, evolved from a legendary writing instrument brand to a maker of high-quality timepieces. Its Star Legacy and 1858 collections epitomize classic style and technical sophistication.

Montblanc’s excellence shines through in its in-house movements, innovative complications, and heritage-inspired designs.


Omega Luxury Watch BrandPin
Celebrated for its precision, Omega combines cutting-edge technology with classic design. Photo: Colin Hui /

Since 1848, Omega has been a watchmaking pioneer, earning fame as the official Olympic timekeeper and NASA’s trusted partner for moon-bound astronauts.

Iconic collections like Speedmaster and Seamaster are coveted by enthusiasts, showcasing Omega’s innovative spirit through advanced materials and Co-Axial technology, ensuring exceptional accuracy and durability.


Panerai Luxury Watch BrandPin
Merging Italian design with Swiss precision, Panerai is renowned for its bold timepieces and rich maritime heritage. Photo: Portal Satova /

Founded in 1860, Panerai supplied the Italian Navy with precision instruments, shaping its iconic watch designs. The Luminor and Radiomir collections are recognizable for their large, cushion-shaped cases and minimalist dials.

Panerai blends heritage with innovation, using advanced materials and in-house movements. Its focus on durability, functionality, and distinctive aesthetics has earned a loyal following among enthusiasts seeking a unique blend of tradition and style.

Parmigiani Fleurier

Parmigiani Fleurier Luxury Watch BrandPin
Parmigiani Fleurier is known for its craftsmanship and restoration expertise, representing the pinnacle of Swiss watchmaking artistry. Photo: fullromeo /

Master watchmaker Michel Parmigiani founded the eponymous brand in 1996, swiftly earning a reputation for haute horlogerie excellence. Parmigiani Fleurier’s elegant designs and in-house movements showcase precision and refinement, while its Tonda and Kalpa collections blend tradition with innovation.

The brand also preserves horological heritage through its restoration work.

Patek Philippe

Patek Philippe Luxury Watch BrandPin
Renowned for its unparalleled craftsmanship, Patek Philippe is the epitome of Swiss watchmaking excellence. Photo: Q world /

Patek Philippe has been at the pinnacle of watchmaking excellence since 1839, creating intricate masterpieces that marry precision engineering with aesthetic elegance. The brand is revered for its complex complications, crafted with precision.

Patek Philippe balances heritage with innovation, honoring the past while embodying modern sophistication and technological advancement.


Piaget Luxury Watch BrandPin
Celebrated for its ultra-thin movements and craftsmanship, Piaget epitomizes luxury. Photo: Grzegorz Czapski /

With a legacy of innovation since 1874, Piaget has redefined the art of thin watchmaking, exemplified by the Altiplano collection. The brand’s dual expertise in horology and high jewelry has yielded masterpieces seamlessly merging technical mastery with gemstone artistry.

Piaget’s creations, from Possession to Polo, embody precision and style, crafted with meticulous attention to detail and blending traditional techniques with modern aesthetics.

Richard Mille

Richard Mille Luxury Watch BrandPin
Renowned for its avant-garde designs, Richard Mille redefines modern luxury watchmaking. Photo: SubstanceTproductions /

Since 2001, Richard Mille has revolutionized watchmaking with innovative designs and materials like titanium, carbon nanotubes, and graphene, ensuring exceptional durability and lightness.

The brand’s iconic tonneau-shaped cases and complex skeletonized movements, seen in models like the RM 011 and RM 027, blend high performance with futuristic style, appealing to athletes, celebrities, and enthusiasts who appreciate the fusion of art and technology.

Roger Dubuis

Roger Dubuis Luxury Watch BrandPin
Roger Dubuis is renowned for its avant-garde design, epitomizing contemporary haute horlogerie. Photo: Papin Lab /

Since 1995, Roger Dubuis has made a mark in luxury watchmaking with its daring aesthetics and innovative mechanics. The Excalibur and Velvet collections showcase iconic designs featuring skeletonized movements and complex tourbillons.

Roger Dubuis is synonymous with the Geneva Seal, guaranteeing exceptional craftsmanship and finishing. Each timepiece embodies a bold fusion of traditional expertise and modern creativity.


Rolex Luxury Watch BrandPin
Iconic and timeless, Rolex stands as the pinnacle of luxury and precision in watchmaking. Photo: Enjoy The Life /

Rolex, founded in 1905, embodies prestige and performance and is renowned for meticulous craftsmanship and innovative designs that have made its watches status symbols worldwide. The brand’s commitment to excellence is reflected in its rigorous testing and use of fine materials, ensuring reliability and endurance.

From the Oyster Perpetual to the Submariner, Rolex offers a range of models that cater to diverse lifestyles while upholding a unified quality standard.

TAG Heuer

TAG Heuer Luxury Watch BrandPin
Synonymous with precision and performance, TAG Heuer excels in creating luxury sports watches with a bold, contemporary edge. Photo: Lempoyang Photo Art /

Since 1860, TAG Heuer has pioneered motorsports and watchmaking, crafting innovative timepieces. Iconic models like the Carrera and Monaco showcase cutting-edge design and technical expertise.

TAG Heuer is known for its trailblazing spirit, introducing innovations like the oscillating pinion and Mikrograph. With a focus on precision, durability, and avant-garde style, the brand continues to push watchmaking boundaries.


Tudor Luxury Watch BrandPin
Known for its quality construction and timeless style, Tudor combines reliability with accessible luxury. Photo: Thomas Ljungdahl /

Founded in 1926 by Hans Wilsdorf, Tudor shares Rolex’s heritage of precision and quality. The iconic Black Bay and Pelagos collections are prized for their durability and performance, appealing to divers and adventurers.

Tudor’s in-house movements showcase attention to detail and craftsmanship, offering high-quality, stylish timepieces at an accessible price while maintaining Swiss watchmaking excellence.

Ulysse Nardin

Ulysse Nardin Luxury Watch BrandPin
Celebrated for its marine chronometers, Ulysse Nardin is a leader in high-precision timekeeping. Photo: Papin Lab /

Ulysse Nardin has been a benchmark for precision and reliability in nautical instruments since 1846. The Marine collection honors this maritime heritage with sophisticated designs and advanced mechanical movements.

The brand’s pioneering spirit is evident in its innovative use of silicon and complications like the Freak and Moonstruck. Ulysse Nardin’s timepieces blend traditional craftsmanship with cutting-edge tech, offering a unique fusion of functionality and artistic design.

Vacheron Constantin

Vacheron Constantin Luxury Watch BrandPin
Vacheron Constantin is a pinnacle of watchmaking artistry and tradition, with a rich history as one of the oldest luxury brands. Photo: 360b /

Founded in 1755, Vacheron Constantin is a legendary watchmaker renowned for its exquisite designs, intricate complications, and exceptional craftsmanship. With a 265-year heritage, the brand combines elegance with mechanical sophistication, using premium materials and meticulous attention to detail.

Revered by collectors and horology enthusiasts, Vacheron Constantin embodies timeless luxury and expertise in fine watchmaking.


Zenith Luxury Watch BrandPin
Famed for its precision and pioneering spirit, Zenith is a cornerstone of Swiss watchmaking heritage. Photo: Jacek Jedrzejczyk /

Zenith, founded in 1865, revolutionized watchmaking with the 1969 debut of the El Primero, the industry’s first high-frequency automatic chronograph. Its Chronomaster and Defy collections blend traditional craftsmanship with modern technology, reflecting the brand’s relentless pursuit of precision and reliability.

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