Lucky Blue Smith Reconnects with Philipp Plein for New Ads

The Fashionisto

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Published December 18, 2015

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Lucky Blue Smith joins Hailey Baldwin, Pyper America and Ajak Deng for Philipp Plein’s spring-summer 2016 advertising campaign.

Lucky Blue Smith reunites with Philipp Plein after fronting the brand’s fall-winter 2015 advertising campaign. Reconnecting with fashion photographer Steven Klein as well, Lucky plays designer muse for Plein’s spring-summer 2016 advertisements. Embracing a futuristic edge, Lucky is joined by Hailey Baldwin, Ajak Deng and his sister Pyper America. Wearing a dark wardrobe, Lucky is featured in trim trousers, studded leather boots, ripped denim jeans and leather biker jackets.

Related: Lucky Blue Smith Appears in GQ, Dishes on Being a Flirt

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Ajak Deng, Hailey Baldwin, Lucky Blue and Pyper America Smith star in Philipp Plein’s spring-summer 2016 advertising campaign.

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Lucky Blue Smith, Hailey Baldwin, Pyper America and Ajak Deng go futuristic for Philipp Plein’s spring-summer 2016 campaign.
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Pyper America, Hailey Baldwin, Ajak Deng and Lucky Blue Smith for Philipp Plein’s spring-summer 2016 campaign.
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Lucky Blue Smith fronts Philipp Plein’s spring-summer 2016 campaign.

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