The stars align for Penshoppe as Lucky Blue Smith and Cameron Dallas reunite with the brand for a new advertising outing. The pair fronts Penshoppe’s Generation Now campaign. A casual aesthetic reigns as Lucky and Cameron rock denim pieces from the Filipino brand. Lucky sports a distressed denim jacket and faded light wash jeans with Dr Martens boots. Meanwhile, Cameron models an oversize tee with jeans and Converse sneakers.