Hilfiger Denim continues to tap into Lucky Blue Smith’s instafame, reuniting with the American model for its fall-winter 2016 campaign. Following a nostalgic 90s inspired outing, Hilfiger Denim brings its styles back to the present with a Los Angeles-based rendezvous. Photographed by Devyn Galindo, Lucky is joined by Hailey Baldwin for the advertisement.
The casual outing takes Lucky and Hailey to famous LA hotspots such as Pink’s Hot Dogs and Sunset Boulevard. The modern campaign earns a special place in Hilfiger Denim’s history as five lucky fans of Lucky and Hailey were invited to experience the shoot. Their behind the scenes coverage as well as the campaign stars’ shared moments will be released throughout the season, via Hilfiger Denim’s social media accounts.