With its new Core Values campaign, Louis Vuitton brings star power, featuring tennis icons Roger Federer and Rafael Nadal. Photographer Annie Leibovitz captures the two legends on an epic ascent in Italy’s Dolomites.
Roger Federer & Rafael Nadal for Louis Vuitton
Dressed in functional attire perfect for the snowy climb, Federer and Nadal embody adventure and resilience. Their prominently featured Louis Vuitton Christopher MM Monogram Eclipse bags bring the French brand’s signature style into view.
The Core Values advertisement emphasizes the special bond between Federer and Nadal. Louis Vuitton presents them as former fierce rivals who have become companions, embarking on a journey to new heights.
The stunning visuals, with the majestic Dolomites as a backdrop, emphasize camaraderie and mutual respect. Leibovitz’s lens captures the determination and pioneering spirit that have defined both athletes’ careers, translating it into a powerful narrative of perseverance and triumph.
A video accompanies the campaign, offering a deeper look into Federer and Nadal’s relentless pursuit of excellence and shared values. It promotes Louis Vuitton’s luxury products while resonating with a message of striving for greatness, making it a compelling story of aspiration and achievement.