Lilly Pulitzer Dives into Menswear with Southern Tide

The Fashionisto

/

Published May 21, 2023

Models Harry Gozzett and Ronald Epps hit the beach in swim trunks from the Lilly Pulitzer x Southern Tide collection.Pin
Models Harry Gozzett and Ronald Epps hit the beach in the Lilly Pulitzer x Southern Tide collection swim trunks. Photo: Southern Tide

Lilly Pulitzer, a brand popular for its women’s resort wear, partners with coastal lifestyle and apparel label Southern Tide to launch a men’s capsule. Excitingly, this collection signals Lilly Pulitzer’s first venture into the menswear category. The range combines the strengths of Lilly Pulitzer’s resort prints with Southern Tide’s silhouettes.

Lilly Pulitzer x Southern Tide Capsule Collection

Harry Gozzett sports a printed polo shirt from the Lilly Pulitzer x Southern Tide collection.Pin
Harry Gozzett sports a printed polo shirt from the Lilly Pulitzer x Southern Tide collection. Photo: Lilly Pulitzer

Carey Ann Campbell, CEO of Southern Tide, stated, “We are thrilled to work alongside the creatives at Lilly Pulitzer as they make their debut into men’s resort activewear, a category in which Southern Tide has seen continued success.” Campbell anticipates an expansion of fabrics and styles aimed at an audience that appreciates the coast.

Donning a pink polo, Ronald Epps slips into patterned shorts from the new Lilly Pulitzer x Southern Tide collection. Pin
Donning a pink polo, Ronald Epps slips into patterned shorts from the new Lilly Pulitzer x Southern Tide collection. Photo: Lilly Pulitzer

Southern Tide and Lilly Pulitzer, both recognized brands, aim to create products that reflect spontaneity, optimism, and adventure, without undermining performance. This shared objective is underlined in the capsule collection, which includes short-sleeve sports shirts, patented cooling and moisture-wicking golf shorts, swim trunks, and performance polos.

British model Harry Gozzett sports swim trunks from the Lilly Pulitzer x Southern Tide collection. Pin
British model Harry Gozzett sports swim trunks from the Lilly Pulitzer x Southern Tide collection. Photo: Lilly Pulitzer

The collection displays two distinct, hand-painted prints from Lilly Pulitzer, providing a look into South Carolina’s history and wildlife. Rendered in shades of blue, green, and pink, the “Lilly Loves SC” print highlights South Carolina locations such as Charleston, Kiawah Island, Columbia, Greenville, and the Hilton Head Lighthouse. The “Croc & Lock It” print presents painted flowers alongside crocodiles drawn in a waxy watercolor crayon style. This print incorporates the Southern Tide Skipjack and the “Lilly” logo, combining both brands’ motifs.

Michelle Kelly, CEO of Lilly Pulitzer, expressed, “Lilly Pulitzer is a lifestyle brand that offers everything you need for your resort day, from sun up to sun down. One thing that was missing? Great resort wear for the men in the family! We are proud to partner with Southern Tide to pair their expertise in fabrication and men’s design with our hand-painted, original prints.” Thus, this collection serves as a milestone in resort fashion, inviting men to explore the Lilly Pulitzer lifestyle through the lens of Southern Tide’s menswear experience.


Recent Updates

Brunello Cucinelli's Authentic Retreat: Sartorial Serenity

Brunello Cucinelli’s Authentic Retreat: Sartorial Serenity

Brunello Cucinelli unveils Authentic Retreat, a style edit inspired by the promise of summer, featuring clothing that embodies the season's ...
Derek Rose's Signature Loungewear Meets Grecian Tales

Derek Rose’s Signature Loungewear Meets Grecian Tales

Derek Rose's spring-summer 2024 collection is a captivating blend of comfort and elegance, fusing classic loungewear with mythological grace. The ...
H&M's Power Suits: Explore Spring's Must-Have Styles

H&M’s Power Suits: Explore Spring’s Must-Have Styles

H&M's latest fashion edit is a celebration of tailoring that blends tradition and modernity. Monochrome hues in a range of ...
Rackets & Blazers: Mytheresa Highlights Tennis Style

Rackets & Blazers: Mytheresa Highlights Tennis Style

Aaron Shandel embodies the tennis enthusiast in an edited ensemble from Mytheresa's spring offering, reflecting the laid-back elegance of the ...
Zara SRPLS Launches Spring 2024 CLLCTN 12 Drop 1

Zara SRPLS Launches Spring 2024 CLLCTN 12 Drop 1

Zara's SRPLS collection for spring-summer 2024 offers a contemporary perspective on utilitarian fashion, bringing practical style to everyday wear. The ...
Elegance Captured: Mark Vanderloo Jr. Suits Up for Scalpers

Elegance Captured: Mark Vanderloo Jr. Suits Up for Scalpers

Captured before the lens of Adrián Martín Salvador, the enduring refinement of Scalpers' suits discovers a new expression through Mark ...