Lenny Kravitz Stars in the Yves Saint Laurent Y Elixir Ad

The Fashionisto

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Published April 5, 2024

In a bold campaign image for Yves Saint Laurent's Y Elixir, Lenny Kravitz strikes a pose adorned in a polka dot shirt and leather pants.Pin
In a bold campaign image for Yves Saint Laurent’s Y Elixir, Lenny Kravitz strikes a pose adorned in a polka dot shirt and leather pants. Photo: Yves Saint Laurent

Y fragrance ambassador Lenny Kravitz embodies Yves Saint Laurent’s latest cologne, Y Elixir, in an advertisement that marries the energy of music with the sophistication of scent. “I worked on Y Elixir as an haute couture version of Y,” explains master perfumer Dominique Ropion. “This interpretation of Y is more intense, woodier, richer, its sensuality was reinforced, which makes this opus the most luxurious yet.”

Ropion’s creation is a journey where the grace of oud wood, the freshness of lavender, and the spirit of rock blend seamlessly.

Lenny Kravitz for Yves Saint Laurent Y Elixir Advertisement

Lenny Kravitz shreds on his guitar for the Yves Saint Laurent Y Eau de Parfum Intense campaign.Pin
Lenny Kravitz shreds on his guitar for the Yves Saint Laurent Y Elixir campaign. Photo: Yves Saint Laurent

The YSL ad reveals a contrast: Kravitz surrenders to the rhythm with his guitar in one setting and his piercing gaze in another. Blue tones dominate, mirroring the new metallic blue glass bottle of Y Elixir.

Kravitz’s bold patterns and sleek leather styling mirror the fragrance’s intense, woodier, richer character.

In a captivating fragrance advertisement, the sleek Yves Saint Laurent Y Elixir bottle takes center stage, resting atop a glossy guitar.Pin
In a captivating fragrance advertisement, the sleek Yves Saint Laurent Y Elixir bottle takes center stage, resting atop a glossy guitar. Photo: Yves Saint Laurent

The iconic Y bottle is reimagined in bold metallic blue with a matte black emblem, a metaphor for the cologne—a classic symbol infused with potent energy.

Lenny Kravitz dons a blue silk polka-dotted shirt in the latest advertisement for Yves Saint Laurent's Y Eau de Parfum Intense.Pin
Lenny Kravitz dons a blue silk polka-dotted shirt in the latest Yves Saint Laurent’s Y Elixir advertisement. Photo: Yves Saint Laurent

Y Elixir, the most luxurious opus of the Y line, is encapsulated by the ad’s ambiance: a space where artistry meets luxury and the fragrance, like the musician representing it, refuses to be confined to a single note.

Fronting the campaign for Yves Saint Laurent's Y Eau de Parfum Intense, Lenny Kravitz takes center stage behind the drums.Pin
Fronting the Yves Saint Laurent’s Y Elixir campaign, Lenny Kravitz takes center stage behind the drums. Photo: Yves Saint Laurent
Lenny Kravitz wears a blazer and leather trousers, holding the Y Elixir by Yves Saint Laurent bottle.Pin
Lenny Kravitz wears a blazer and leather trousers, holding the Y Elixir by Yves Saint Laurent bottle. Photo: Yves Saint Laurent
Photographed for Yves Saint Laurent's Y Elixir, Lenny Kravitz poses with his guitar, sporting a rugged denim shirt and leather pants.Pin
Photographed for Yves Saint Laurent’s Y Elixir, Lenny Kravitz poses with his guitar, sporting a rugged denim shirt and leather pants. Photo: Yves Saint Laurent
Sporting an open shirt and leather pants, Lenny Kravitz captivates in the Yves Saint Laurent Y Elixir campaign.Pin
Sporting an open shirt and leather pants, Lenny Kravitz captivates in the Yves Saint Laurent Y Elixir campaign. Photo: Yves Saint Laurent
Lenny Kravitz exudes cool in a knotted black-and-white shirt and leather pants for Yves Saint Laurent's Y Elixir fragrance campaign.Pin
Lenny Kravitz exudes cool in a knotted black-and-white shirt and leather pants for Yves Saint Laurent’s Y Elixir fragrance campaign. Photo: Yves Saint Laurent
Lenny Kravitz commands attention in a leather jacket ensemble for Yves Saint Laurent's Y Elixir fragrance campaign.Pin
Lenny Kravitz commands attention in a leather jacket ensemble for Yves Saint Laurent’s Y Elixir fragrance campaign. Photo: Yves Saint Laurent
In a black t-shirt adorned with chains, Lenny Kravitz lends his iconic style to the Yves Saint Laurent Y Elixir campaign.Pin
In a black t-shirt adorned with chains, Lenny Kravitz lends his iconic style to the Yves Saint Laurent Y Elixir campaign. Photo: Yves Saint Laurent

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