Lenny Kravitz Fronts YSL Y Eau De Parfum Campaign

The Fashionisto

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Published September 15, 2020

Lenny Kravitz is the new face of YSL fragrance Y Eau De Parfum.Pin
Lenny Kravitz is the new face of YSL fragrance Y Eau De Parfum.

When it comes to French fashion house Yves Saint Laurent, 2020 is the year of Lenny Kravitz. In addition to fronting the fall campaign for Saint Laurent menswear, Kravitz lands a fragrance campaign as the new face of YSL’ Y Eau De Parfum. The 56-year-old singer lends his signature brand of cool to YSL Beauty, mirroring the timeless rock edge of Y Eau De Parfum. The brand also has nothing but words of praise for Kravitz: “He’s cool. He’s hot. He’s an icon in the YSL style.” Ideally, the entertainer reflects the fragrance ethos. Kravitz shares, “I create to inspire myself, and if I can inspire others, then that is beautiful.”

Related: Vinnie Returns as Face of Yves Saint Laurent L’Homme Le Parfum

Lenny Kravitz for YSL Y Eau De Parfum Campaign

Singer Lenny Kravitz stars in the YSL Y Eau De Parfum campaign.Pin
Singer Lenny Kravitz stars in the YSL Y Eau De Parfum campaign.
YSL enlists Lenny Kravitz as the face of its Y Eau De Parfum campaign.Pin
YSL enlists Lenny Kravitz as the face of its Y Eau De Parfum campaign.
YSL Y Eau De Parfum Pin
YSL Y Eau De Parfum

Y Eau De Parfum is the creation of perfumer Dominique Ropion. The fragrance is the result of a “classic accord with a contemporary vibe.” It features a bold mix of sage, geranium, and wood. After all, YSL places its modern man in a place to ask, “Why Not?” The fragrance notes coincide with “More than a question. It’s an approach to life. A dare. A journey. Because the guy with the ‘why’ knows where he’s going, and he knows what he wants.”


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