Select Models fresh face JP embraces quintessential British style in Kent & Curwen. JP fronts the brand’s spring-summer 2021 campaign as he hits the streets of London. Kent & Curwen’s sports-inspired menswear is front and center for the occasion.
The advertisement comes to life with the art direction of Daniel Kearns and photography by Arnaldo Anaya-Lucca (Lighthouse Artist Management). Black and white photography highlights Kent & Curwen’s timelessness. Meanwhile, JP charms in a mix of studio portraits and images shot outdoors.
Kent & Curwen’s core menswear takes the spotlight with its campaign. JP is pictured in must-haves like the label’s popular rose-embroidered rugby shirts or tailored blazers. A casual and contemporary vibe is available as well with Kent & Curwen’s hoodies and long-sleeve tops.