POLITIX debuts its fall-winter 2022 campaign, which stars Keiynan Lonsdale as the embodiment of the modern-day renaissance man. The actor, singer, and dancer brings a fresh and genuine voice to the role while reflecting an attitude to live life to the fullest. The new season is off to a stylish start as Lonsdale showcases POLITIX’s latest offering for men.
POLITIX Fall/Winter 2022 Campaign
Photographer Lester Jones shoots Keiynan Lonsdale as the new face of POLITIX. The young celebrity alternates between the photo studio and the city streets, dressed in a diverse range of contemporary looks. Meanwhile, the excursion is coming together well due to POLITIX’s relationship with PAPER STONE SCISSORS for its autumn 2022 advertising campaign. The creative agency is in charge of the season’s concept, creative direction, casting, and production.
Classic men’s wardrobe staples with a modern attitude are available at POLITIX for the autumn season, ranging from casual to formal wear. Keiynan Lonsdale shows essential items from the collection, including the must-have picks. Lonsdale is dressed in various outfits by stylist Grant Pearce, featuring covetable pieces such as a flowery print shirt, light wash denim trousers, a shearling jacket, and suits in different hues.
Concept, Creative Direction, Casting & Production – PAPER STONE SCISSORS
Creative Director – Andrew Majzner
Head of Creative, Sydney – Dylan McDonough
Producer – Emily Phong
Client Services Director – Alexandra Mason
Photographer & Motion Director – Lester Jones
DOP – Mitch Ayers
Stylist – Grant Pearce
Hair Stylist – Joel Phillips
Head of Marketing – Richard Dalke
Head of Design & Creative – Paul Burden
Marketing Specialist – Matthew Kouvas
Marketing Manager – Salome Jones
Senior Graphic Designer – Melanie Stow
Menswear Designer – Brad McLennan
Menswear Designer – Fern Chen