In fashion, the holiday season is synonymous with unveiling campaigns that blend the celebratory spirit with high style, and Karl Lagerfeld does just that. This year’s holiday advertisement is a spectacle of elegance and sophistication set against a backdrop of classic luxury.
Karl Lagerfeld Holiday 2023 Campaign
Captured by the lens of Jorre Janssens, glamour takes centerstage, featuring ornate rooms with traditional moldings, grand chandeliers, and richly laid tables that evoke the luxury of bygone eras. It’s a fitting scene for the Karl Lagerfeld man—timeless yet modern, rooted in history but looking forward to the future of fashion.
The campaign stars, models Axel Hermann and Pau Ramis, embody the essence of the Karl Lagerfeld man with an effortless charisma. Dressed in the latest from the brand’s holiday collection, the duo brings a sense of dynamic vitality to the storied settings.
Axel and Pau, through their poise and the expert tailoring of their attire, speak to the brand’s dedication to crafting clothing and personas. Their wardrobe ranges from exquisitely printed suits that marry tradition with a touch of rebellion to casual wear that elevates the every day through meticulous print, color, and fit.
What truly sets this campaign apart is the inclusion of Choupette, the late designer’s beloved cat, lending a personal touch to the high-fashion narrative. The presence of the feline icon in the ad adds a layer of Lagerfeld’s legacy to the garments.
Choupette is a part of the Karl Lagerfeld story, symbolizing the designer’s flair for blending the personal with the professional—alongside chic and lavish styles—a nod to the past and a toast to the future.
