Balmain capitalizes on the popularity of Kimye, enlisting the couple for its spring-summer 2015 menswear campaign. Photographed by Mario Sorrenti, Kanye West and Kim Kardashian pose against a modern black set. Art director for the new advertisement, Pascal Dangin explains that “The men’s Balmain campaign starring Kanye and Kim was all about the kiss-their connection.”
Balmain creative director Olivier Rousteing adds, “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity–they are the new modernity. This is more than a campaign, it expresses something beyond clothes–it is a celebration of love and friendship. This is a new statement for Balmain.” Kimye’s Balmain advertisements debut in print magazines beginning March 2015.
