Jung Kook for Calvin Klein Spring 2024 Ad: Casual Icons

The Fashionisto

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Published February 16, 2024

Ready for his close-up, Jung Kook appears in Calvin Klein's spring 2024 ad.Pin
Ready for his close-up, Jung Kook appears in Calvin Klein’s spring 2024 ad. Photo: Mert Alas / Calvin Klein

Jung Kook takes center stage in Calvin Klein’s spring 2024 campaign. The BTS member models what the brand deems its Casual Icons in a striking monochromatic aesthetic, punctuating the season’s laid-back sophistication.

Jung Kook for Calvin Klein Spring 2024 Advertisement

Staged within the architectural grandeur of New York’s Grand Central Station, the campaign captures the essence of timeless style through a series of visuals that are as commanding as they are relaxed.

Calvin Klein's spring 2024 advertisement captures a serene moment with Jung Kook.Pin
Calvin Klein’s spring 2024 advertisement captures a serene moment with Jung Kook. Photo: Mert Alas / Calvin Klein

The advertisement, lensed by photographer Mert Alas, features a series of outfits that balance structure with ease, illustrating Calvin Klein’s dedication to redefining casual wear.

Jung Kook returns as the face of Calvin Klein's spring 2024 advertisement. Pin
Jung Kook returns as the face of Calvin Klein’s spring 2024 advertisement. Photo: Mert Alas / Calvin Klein

The visuals present a grounded and versatile collection, showcasing key pieces such as a boxy, textured short-sleeve button-down shirt. A denim popover shirt and ’90s-inspired straight jeans offer a nod to classic Americana, while a full-zip leather jacket adds a touch of urban sophistication.

Sporting a denim popover with jeans, Jung Kook fronts Calvin Klein's spring 2024 ad.Pin
Sporting a denim popover with jeans, Jung Kook fronts Calvin Klein’s spring 2024 ad. Photo: Mert Alas / Calvin Klein

Each garment, from the luxurious cashmere crewneck sweater to the slim-fit black jeans, celebrates the understated icons of casual apparel, reimagined for today’s discerning fashion landscape. The campaign is a sartorial journey through the intersections of comfort and style, where casual does not compromise on impact.

A modern vision in black, Jung Kook rocks a leather jacket for Calvin Klein's spring 2024 campaign.Pin
A modern vision in black, Jung Kook rocks a leather jacket for Calvin Klein’s spring 2024 campaign. Photo: Mert Alas / Calvin Klein

The trench coat, an enduring symbol of transitional dressing, is presented with a contemporary outfit, making it a collection centerpiece. This selection of pieces underscores Calvin Klein’s vision for spring—a curation of effortlessly stylish garments designed for the rhythm of city life and serene moments.

Jung Kook wears a black coat over a white outfit for Calvin Klein's spring 2024 campaign.Pin
Jung Kook wears a black coat over a white outfit for Calvin Klein’s spring 2024 campaign. Photo: Mert Alas / Calvin Klein

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