Jung Kook takes center stage in Calvin Klein’s spring 2024 campaign. The BTS member models what the brand deems its Casual Icons in a striking monochromatic aesthetic, punctuating the season’s laid-back sophistication.
Jung Kook for Calvin Klein Spring 2024 Advertisement
Staged within the architectural grandeur of New York’s Grand Central Station, the campaign captures the essence of timeless style through a series of visuals that are as commanding as they are relaxed.
The advertisement, lensed by photographer Mert Alas, features a series of outfits that balance structure with ease, illustrating Calvin Klein’s dedication to redefining casual wear.
The visuals present a grounded and versatile collection, showcasing key pieces such as a boxy, textured short-sleeve button-down shirt. A denim popover shirt and ’90s-inspired straight jeans offer a nod to classic Americana, while a full-zip leather jacket adds a touch of urban sophistication.
Each garment, from the luxurious cashmere crewneck sweater to the slim-fit black jeans, celebrates the understated icons of casual apparel, reimagined for today’s discerning fashion landscape. The campaign is a sartorial journey through the intersections of comfort and style, where casual does not compromise on impact.
The trench coat, an enduring symbol of transitional dressing, is presented with a contemporary outfit, making it a collection centerpiece. This selection of pieces underscores Calvin Klein’s vision for spring—a curation of effortlessly stylish garments designed for the rhythm of city life and serene moments.
