Miami Magic: JOOP! Unveils Spring 2023 Campaign

The Fashionisto

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Published March 25, 2023

Paco Diouf Francisco Henriques JOOP Spring Summer 2023 CampaignPin
Paco Diouf and Francisco Henriques wear linen fashions for JOOP!’s spring-summer 2023 campaign. Photo: Cyrill Matter/ JOOP!

Embodying the vivacity of Miami, JOOP! unveils a striking spring-summer 2023 campaign that channels the Magic City’s unique blend of vivid chromaticity and nonchalant sartorial elegance. The brand delves into a carefree summer ambiance this season, celebrating versatility through bold colors and dazzling suits.

JOOP! Spring/Summer 2023 Campaign

Ton Heukels Francisco Henriques JOOP Spring Summer 2023 CampaignPin
Ton Heukels and Francisco Henriques front JOOP!’s spring-summer 2023 denim campaign. Photo: Cyrill Matter/ JOOP!

The campaign, photographed with confidence by Cyril Matter, features the dashing trio of Ton Heukels, Francisco Henriques, and Paco Diouf. Each model exudes charisma, effortlessly donning ensembles curated by the sharp eye of stylist Dirk Kaprad. The collection itself showcases an array of relaxed tailoring, sun-kissed light wash denim, sophisticated shirts, and featherlight knits, all designed to evoke the breezy spirit of Miami.

Francisco Henriques JOOP Spring Summer 2023 CampaignPin
Francisco Henriques fronts JOOP!’s spring-summer 2023 campaign. Photo: Cyrill Matter/ JOOP!

Complementing the chic attire, Gregor Makris’ grooming expertise ensures the models appear immaculate, achieving that quintessential picture-perfect Miami look. All in all, JOOP!’s spring-summer 2023 campaign encapsulates the vibrant energy of Miami, adeptly translating its inherent charm into a contemporary wardrobe that is both stylish and easy to wear.

Paco Diouf Pink Suit JOOP Spring Summer 2023 Campaign Men Pool FloatiePin
Model Paco Diouf stars in JOOP!’s spring-summer 2023 campaign, donning a pink suit. Photo: Cyrill Matter/ JOOP!
Ton Heukels JOOP Spring Summer 2023 Campaign All White Outfit MenPin
Dutch model Ton Heukels sports a white outfit for JOOP!’s spring-summer 2023 campaign. Photo: Cyrill Matter/ JOOP!
Francisco Henriques Ton Heukels JOOP Spring Summer 2023 CampaignPin
Embracing a Miami-inspired attitude, Francisco Henriques and Ton Heukels front JOOP!’s spring-summer 2023 campaign. Photo: Cyrill Matter/ JOOP!

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