Jon Kortajarena is Thirsty in L’Agent by Agent Provocateur Fall 2014 Campaign by Penélope Cruz

The Fashionisto

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Published August 1, 2014

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Updated October 22, 2026

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Jon K for L’Agent by Agent Provocateur-Continuing her creative collaboration with Agent Provocateur, actress Penélope Cruz directs a video for the label’s L’Agent fall/winter 2014 campaign. Cruz taps leading Spanish model Jon Kortajarena for a humorous video that takes the lingerie label to the desert. Suffering from an unquenchable thirst, Jon is not sure if he’s seeing things or not when Cruz drives up with a car of tempting beauties. Watch the provocative video below.

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