Lucky & Joshua Are Daydreamers for John Varvatos Spring ’20 Campaign

Models Lucky Blue Smith and Joshua Smoot front John Varvatos' spring-summer 2020 campaign.
Models Lucky Blue Smith and Joshua Smoot front John Varvatos’ spring-summer 2020 campaign.

John Varvatos reunites with Lucky Blue Smith for its spring-summer 2020 campaign. This time around, the blond model is joined by Joshua Smoot. Together, the models appear before the lens of photographer Billy Kidd. Lucky and Joshua capture the spirit of the season, which is an embodiment of the daydreamer. He’s a modern creative, he is a result of his urban surroundings, a melting pot of culture, music, and art, says John Varvatos. Textures and tones contrast and blend, old juxtaposes new, patterns dominate solids.

Related: Miles Embraces Cool Style in John Varvatos x Led Zeppelin Capsule

John Varvatos Spring/Summer 2020 Campaign

Lucky Blue Smith dons a checked jacket for John Varvatos' spring-summer 2020 campaign.
Lucky Blue Smith dons a checked jacket for John Varvatos’ spring-summer 2020 campaign.
Joshua Smoot sports a suede jacket with light colored jeans for John Varvatos' spring-summer 2020 campaign.
Joshua Smoot sports a suede jacket with light colored jeans for John Varvatos’ spring-summer 2020 campaign.
Reuniting with John Varvatos for its spring-summer 2020 campaign, Lucky Blue Smith models a leather jacket.
Reuniting with John Varvatos for its spring-summer 2020 campaign, Lucky Blue Smith models a leather jacket.
Billy Kidd photographs Joshua Smoot for John Varvatos' spring-summer 2020 campaign.
Billy Kidd photographs Joshua Smoot for John Varvatos’ spring-summer 2020 campaign.

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