John Varvatos reunites with Lucky Blue Smith for its spring-summer 2020 campaign. This time around, the blond model is joined by Joshua Smoot. Together, the models appear before the lens of photographer Billy Kidd. Lucky and Joshua capture the spirit of the season, which is an embodiment of the daydreamer. He’s
a modern creative, he is a result of his urban surroundings, a melting pot of culture, music, and art, says John Varvatos.
Textures and tones contrast and blend, old juxtaposes new, patterns dominate solids.