Made in Japan: John Smedley’s 110th Anniversary Capsule

The Fashionisto

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Published September 11, 2024

John Smedley unveils its Japan Anniversary collection.Pin
John Smedley unveils its Japan Anniversary collection. Photo: James Anastasi / John Smedley

John Smedley marks 110 years in Japan with a sleek, limited-edition collection. Available exclusively in Japan and the UK, this capsule was crafted in collaboration with the brand’s Japanese retail partners.

John Smedley Japan Anniversary Collection

John Smedley unveils its Japan Anniversary collection.Pin
Models Joel Frampton and Annie Tice wear John Smedley’s Japan Anniversary collection. Photo: James Anastasi / John Smedley

Iconic knitwear finds new dimensions as John Smedley debuts jackets, coats, and trousers—several firsts for the label. The collection combines Japanese design aesthetics with Smedley’s century-spanning expertise in knit craftsmanship.

Joel Frampton models a wool twill overshirt from the John Smedley Japan Anniversary collection.Pin
Joel Frampton models a wool twill overshirt from the John Smedley Japan Anniversary collection. Photo: James Anastasi / John Smedley

The season brings a wool Balmacaan coat, wool-cashmere trousers, a cashmere hunting jacket, poplin shirts, tweed trousers, and a wool twill overshirt with double pockets.

The compact cotton twill Balmachan coat takes the spotlight in John Smedley’s Japan Anniversary collection.Pin
The compact cotton twill Balmachan coat takes the spotlight in John Smedley’s Japan Anniversary collection. Photo: James Anastasi / John Smedley

John Smedley’s Japan anniversary collection is showcased in a campaign led by model Joel Frampton and styled by Martin Metcalf. Joel and Annie Tice journey through the Derbyshire hills, their stoic poses captured by photographer James Anastasi.

Joel Frampton sports John Smedley’s wool Balmacaan coat from the brand’s Japan Anniversary collection.Pin
Joel Frampton sports John Smedley’s wool Balmacaan coat from the brand’s Japan Anniversary collection. Photo: James Anastasi / John Smedley

Against a rugged British backdrop, the campaign embodies modern elegance and timeless heritage. The garments move with purpose yet remain understated.

John Smedley’s signature knitwear is highlighted for fall 2024.Pin
John Smedley’s signature knitwear is highlighted for fall 2024. Photo: James Anastasi / John Smedley

John Smedley’s narrative speaks subtleties through rich fabrics and sleek silhouettes, a fitting celebration of 110 years in Japan, rooted in tradition.


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