H&M’s Summer 2024 Campaign is Giving Us Serious Style Goals

The Fashionisto

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Published May 15, 2024

Models Zakaria Dau and Edoardo Sebastianelli front H&M's summer 2024 campaign.Pin
Models Zakaria Dau and Edoardo Sebastianelli front H&M’s summer 2024 campaign. Photo: Rafael Pavarotti / H&M

H&M’s summer 2024 campaign transports us to a lush, natural setting in Brazil, the perfect backdrop for its latest sartorial offerings. Captured by Brazilian photographer Rafael Pavarotti, models Edoardo Sebastianelli and Zakaria Dau don the new collection.

H&M Summer 2024 Campaign

Edoardo Sebastianelli sports an all-black outfit for H&M's summer 2024 campaign.Pin
Edoardo Sebastianelli sports an all-black outfit for H&M’s summer 2024 campaign. Photo: Rafael Pavarotti / H&M

Mirroring H&M’s summer lineup with his photography, Pavarotti explains, “Being immersed in nature and surrounded by so much beauty was essential to capturing the essence of the collection—it’s a celebration of this incredible energy, like a breeze of an endless summer.”

Zakaria Dau models a chic summer look for H&M's latest campaign for men.Pin
Zakaria Dau models a chic summer look for H&M’s latest campaign for men. Photo: Rafael Pavarotti / H&M

This season, H&M balances casual summer vibes with a refined aesthetic, evidenced by the collection’s black, white, beige, and red palette. The menswear is crafted to resonate with long summer days and sultry nights, offering pieces that blend retro glamour with modern silhouettes.

A summer vision, Edoardo Sebastianelli embraces H&M's light-colored neutrals for the season.Pin
A summer vision, Edoardo Sebastianelli embraces H&M’s light-colored neutrals for the season. Photo: Rafael Pavarotti / H&M

Open knits, short-sleeve shirts, and relaxed tailoring take center stage, elevating everyday style with sophistication. The head of design for menswear at H&M, Ross Lydon, elaborates on their design ethos for the season: “Summer dressing is naturally laidback, but we also wanted to inject some sophistication into the collection.”

H&M enlists Zakaria Dau and Edoardo Sebastianelli as the stars of its summer 2024 campaign.Pin
H&M enlists Zakaria Dau and Edoardo Sebastianelli as its summer 2024 campaign stars. Photo: Rafael Pavarotti / H&M

Lydon adds, discussing the details of the collection, “Soft tailoring and shirting get the spotlight, especially in fabrics with sheen and texture. The result is refined and expressive.” The campaign beautifully captures this interplay, setting a scene where each piece conveys a narrative of timeless elegance redefined for contemporary wear.


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