Swedish fashion brand J.Lindeberg unveils its fall-winter 2020 campaign, which celebrates a smart mix of clothing icons and “new classics.” The season unfolds with art direction by Petra Lindgren and the photography of Pelle Lannefors. Meanwhile, J.Lindeberg looks to actor Alexej Manvelov and influencer Qhris Magsino as its leading men. All the while, Lindgren oversees an advertisement that brings together striking portraits with imagery of J.Lindeberg’s timely essentials.
Working with Lannefors, stylist Amanda Ljungkvist highlights J.Lindeberg’s hero menswear for fall. Ljungkvist outfits Manvelov and Magsino in a versatile wardrobe that tackles the transition from work to play. For example, in one elegant image, Manvelov stares outside a window, while donning an impeccably tailored, neutral-colored suit. On a more casual note, Magsino offers a contemporary look in a crewneck sweater and oversized parka.