Josh Upshaw Stars in Jimmy Choo Pre-Fall ’17 Campaign

April 13, 2017
Josh Upshaw wears Jimmy Choo Cash official white smooth calf leather low-top sneakers $550 for the brand's pre-fall 2017 campaign.
Josh Upshaw wears Jimmy Choo Cash official white smooth calf leather low-top sneakers $550 for the brand’s pre-fall 2017 campaign.

Just as spring kicks into high gear, Jimmy Choo looks forward to the pre-fall season. The fashion brand unveils its new campaign with star, Josh Upshaw. Photographer Theo Wenner joins stylist Sarah Richardson for a chic collaboration. Front and center, Josh wears two standout styles from Jimmy Choo’s latest collection. The model also joins beauty Steffy Argelich for a series of videos.

Related: Jimmy Choo Serves Up Colorful Spring Ad Campaign

Jimmy Choo creative director Sandra Choi discusses the brand’s advertisement. Choi shares, “I wanted the new campaign to highlight the symmetry between the Jimmy Choo woman and man. The bold insouciance accompanied by a care free attitude.” The designer continues, “The campaign and collection invite you to embrace a free-spirited aesthetic where there are no rules. The styles are not there to define you but enhance how you feel at that moment.”

Jimmy Choo Pre-Fall 2017 Men’s Campaign

Making a sleek style statement, Josh Upshaw models Jimmy Choo Penn black shiny calf lace-up shoes with gunmetal studs $895.
Making a sleek style statement, Josh Upshaw models Jimmy Choo Penn black shiny calf lace-up shoes with gunmetal studs $895.

Video: Jimmy Choo Pre-Fall 2017 Men’s Campaign