Jean Paul Gaultier Unveils Le Beau Flower Edition

The Fashionisto

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Published January 14, 2025

Noah Luis Brown stars in the Jean Paul Gaultier Le Beau Flower Edition Eau de Parfum campaign. Pin
Noah Luis Brown stars in the Jean Paul Gaultier Le Beau Flower Edition Eau de Parfum campaign. Photo: Elizaveta Porodina / Jean Paul Gaultier

Jean Paul Gaultier unveils a mesmerizing campaign for its Le Beau Flower Edition Eau de Parfum, captured by photographer Elizaveta Porodina. Swiss-Cuban model Noah Luis Brown becomes the embodiment of the fragrance, exuding its vibrancy.

Jean Paul Gaultier Le Beau Flower Edition Campaign

The Jean Paul Gaultier Le Beau Flower Edition Eau de Parfum advertisement embraces surrealism.Pin
The Jean Paul Gaultier Le Beau Flower Edition Eau de Parfum advertisement embraces surrealism. Photo: Elizaveta Porodina / Jean Paul Gaultier

With a backdrop of surreal flora, Noah sits adorned in white trousers, his skin illuminated by soft, dreamlike lighting. This reimagining of Le Beau dives into the fantastical allure of a secret Eden, translating its essence into the sculptural bottle—now adorned with a striking blue flower.

Jean Paul Gaultier Le Beau Flower Edition Eau de Parfum.Pin
Jean Paul Gaultier Le Beau Flower Edition Eau de Parfum. Photo: Jean Paul Gaultier

Le Beau Flower Edition enchants with its woody, floral, and fruity notes. Bursting kumquat energizes the senses, while delicate violet leaf adds a green elegance, grounding into the warm richness of cashmeran.

Jean Paul Gaultier enlists Noah Luis Brown as the face of Le Beau Flower Edition Eau de Parfum. Pin
Jean Paul Gaultier enlists Noah Luis Brown as the face of Le Beau Flower Edition Eau de Parfum. Photo: Elizaveta Porodina / Jean Paul Gaultier

The campaign’s vivid colors and lush natural elements further illustrate the scent’s story, blurring lines between nature and fantasy. Jean Paul Gaultier masterfully weaves together fragrance and artistry, leaving a lasting impression.

Model Noah Luis Brown fronts the Jean Paul Gaultier Le Beau campaign.Pin
Model Noah Luis Brown fronts the Jean Paul Gaultier Le Beau campaign. Photo: Elizaveta Porodina / Jean Paul Gaultier

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