GANT Revives Classics for Preppy Wardrobe

The Fashionisto

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Published May 8, 2024

GANT's striped poplin shirt is a preppy standout for spring-summer 2024.Pin
GANT’s striped poplin shirt is a preppy standout for spring-summer 2024. Photo: Philip Messmann / GANT

For spring-summer 2024, GANT reinvigorates iconic American sportswear with a nostalgic nod to the 90s, blending heritage with modern aesthetics. The collection pays particular attention to outerwear, with the iconic varsity jacket and the bomber taking center stage.

These staples resonate with the past and are seamlessly integrated into the contemporary wardrobe.

GANT Spring/Summer 2024

Pierre-Benoit Talbourdet dons a GANT striped poplin shirt with a navy blazer and distressed jeans. Pin
Pierre-Benoit Talbourdet dons a GANT striped poplin shirt with a navy blazer and distressed jeans. Photo: Philip Messmann / GANT

GANT’s profound legacy in shirt-making since 1949 is prominently displayed with its signature striped poplin shirts. These shirts, renowned for their impeccable craftsmanship, are the season’s cornerstone.

Diogo Gomes sports a GANT bomber jacket with a rugby shirt, jeans, and a striped poplin shirt.Pin
Diogo Gomes sports a GANT bomber jacket with a rugby shirt, jeans, and a striped poplin shirt. Photo: Philip Messmann / GANT

These shirts offer a flawless foundation for classic preppy looks, whether alone or layered under a sharp blazer or casual jacket. Their clean lines and subtle colors highlight a sophisticated yet relaxed approach, ideal for the dynamic pace of modern life.

Model Pierre-Benoit Talbourdet wears a red GANT tracksuit jacket over a shirt and tie with jeans. PPin
Model Pierre-Benoit Talbourdet wears a red GANT tracksuit jacket over a shirt and tie with jeans. Photo: Philip Messmann / GANT

The highlight of the season, the red track jacket, is a bold reinterpretation of GANT’s rich archive. This piece captures the essence of the brand’s sporty yet refined ethos, making it an instant standout.

Its vibrant hue and sleek design make it a statement of style and confidence, perfect for spirited outings and relaxed weekend wear.

Louis Baines wears a GANT denim bomber jacket with a striped shirt.Pin
Louis Baines wears a GANT denim bomber jacket with a striped shirt. Photo: Philip Messmann / GANT

GANT’s spring-summer 2024 collection pays homage to its roots while charting a path forward, ensuring that classic American sportswear continues evolving and inspiring.


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