Belstaff unveils its new partnership with actor James Norton. The Little Women star not only fronts the label’s fall-winter 2020 campaign but is a new brand ambassador and creative collaborator. Teaming up with Norton, Belstaff explains that “it was clear that the actor’s quintessential Britishness would be a natural fit.” It is, with Norton appearing before photographer Blair Getz Mezibov for Belstaff’s latest advertisement.
The outing looks to the destination of Dorset, England, for a rustic adventure. The season takes shape around a journey of self-discovery, “uncovering themes of adventure, purpose, and enduring value as [Norton] journeys in pursuit of the road less traveled.” Photographed alongside the Jurassic Coast, Norton stuns in the brand’s military-inspired Milford coat.
Belstaff finds its ideal leading man, describing him as “one of the most inspiring British actors of his generation. James Norton not only embodies but evolves the Belstaff pioneering and progressive spirit.” These sentiments materialize with the news of a spring 2021 capsule that will feature limited-edition jackets designed by Norton and Belstaff creative director Sean Lehnhardt-Moore.