Cartier has enlisted Jake Gyllenhaal, its brand ambassador, to front its new campaign for its iconic Santos de Cartier line. Gyllenhaal enchants in the Cartier ad, displaying the Santos timepiece in a variety of finishes and colors. Gyllenhaal brilliantly reflects the powerful vision and pioneering spirit of the Santos de Cartier.
Jake Gyllenhaal for Santos de Cartier Campaign
Jake Gyllenhaal defines what it means to be daring, echoing the design philosophy and inspiration of the Santos de Cartier. “Part of being bold is about not know what’s next, then surprising even yourself,” says the 41-year-old actor. This principle can be seen in Gyllenhaal’s own acting career, as he has played diverse roles in films such as “Nightcrawler,” “Enemy,” and “Wildlife.”
Being a daring pioneer lies at the core of Santos de Cartier. After all, Louis Cartier invented the Santos watch in 1904 to enable aviators to tell time while in flight. While being bold is frequently associated with taking risks, Gyllenhaal defies convention. “More and more, I’m finding that boldness has to do with patience and listening.,” says the “Ambulance” star.