Tom Brady IWC Schaffhausen Top Gun Campaign 2022

Tom Brady IWC Schaffhausen Campaign Top Gun 2022 — IWC Schaffhausen brand ambassador Tom Brady fronts the watchmaker’s new Top Gun campaign. Photo Credit: IWC Schaffhausen

IWC Schaffhausen launches a campaign with brand ambassador Tom Brady shortly after debuting its new Top Gun collection at Geneva’s “Watches and Wonders” exhibition. The seven-time World Champion quarterback steals the show, donning several variations of IWC Schaffhausen’s Pilot’s Watch Chronograph Top Gun. The advertisement features iconic settings such as the Mojave Desert and Lake Tahoe, which inspired IWC Schaffhausen’s new ceramic colors for its Pilot’s Watch Chronograph Top Gun.

Tom Brady Behind-the-scenes 2022 Eyes IWC Schaffhausen Top Gun Campaign — IWC Schaffhausen enlists brand ambassador Tom Brady to star in its Top Gun collection campaign. Photo Credit: IWC Schaffhausen

Tom Brady for IWC Schaffhausen Top Gun Campaign

The use of ceramic hues in the Top Gun line is noteworthy for IWC Schaffhausen, as the company pioneered colored ceramic timepieces. IWC Schaffhausen revisits its legendary Pilot’s Watches range, imagining the scenes witnessed by Top Gun pilots during training. Pantone color codes for stunningly monochrome, subdued watch designs represent these perspectives.

Tom Brady Under Armour Jacket IWC Schaffhausen Campaign Top Gun 2022 — Wearing an Under Armour jacket, Tom Brady appears in IWC Schaffhausen’s Top Gun ad campaign. Photo Credit: IWC Schaffhausen

“In cinematic spots, we pair Tom Brady with selected TOP GUN chronographs,” says IWC Schaffhausen CMO Franziska Gsell. “The powerful images also reference the landscapes of Lake Tahoe, forests, and the Mojave Desert, which have inspired our new ceramic colors.” Gsell adds, “We couldn’t have thought of anybody better than Tom to illustrate the evolution of IWC TOP GUN into a style statement and expression of a distinct lifestyle.”