Jaeger Takes to East London for Fall Campaign

The Fashionisto

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Published August 4, 2016

Matthew Bell, Sam Rollinson, and Ben Allen star in Jaeger's fall-winter 2016 campaign.Pin
Matthew Bell, Sam Rollinson, and Ben Allen star in Jaeger’s fall-winter 2016 campaign.

Jaeger embraces a cool cinematic attitude for its fall-winter 2016 campaign. Taking to a East London carpark, the brand collaborates with photographer Boo George. Captured against a stunning city skyline, models Ben Allen and Matthew Bell join Sam Rollinson. Offering a casual spin on the season, the British models rock classic staples that include Jaeger’s wool shearling collar jacket and hooded parka.

Related: Neil Barrett Goes to London for Fall Ad Campaign

Discussing the season at heart, Jaeger Head of Menswear Product, James Jee shares, “We have concentrated on designing for the real-life guy, with clothes that have relevance to busy lifestyles.” The brand’s casual idea results in a sports-inspired range that features unstructured blazers, wool check jackets, and unlined suits.

Jaeger Fall/Winter 2016 Campaign

Ben Allen sports a shearling collared jacket for Jaeger's fall-winter 2016 campaign.Pin
Ben Allen sports a shearling collared jacket for Jaeger’s fall-winter 2016 campaign.

Shop Jaeger Campaign Highlights

Jaeger Buffalo Check SweaterPin
Jaeger Buffalo Check Sweater
Jaeger ParkaPin
Jaeger Parka
Jaeger Salt & Pepper Slim TrousersPin
Jaeger Salt & Pepper Slim Trousers
Jaeger Wool Shearling Collar JacketPin
Jaeger Wool Shearling Collar Jacket

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