Jack & Jones is mad about denim for spring-summer 2018. The casual essential is front and center for the brand’s latest campaign. Photographer Polina Vinogradova and stylist Ann Lund Wurtz join creative forces for the season. Venturing outdoors, the pair connects with models Roberto Sipos, Michael Oder, and Frederik Josef. Sporting Jack & Jones’ distressed styles, the models show easy to embrace looks. Denim jackets, shirts, and slim-fit jeans come together for an effortless wardrobe.