Proclaiming "Your time is now", Hugo Boss taps Zac Efron as its latest celebrity ambassador. The American star fronts the new campaign for the German label's fragrance, HUGO. In addition to representing the youthful zest of HUGO, Efron has warmed up to the brand's styles. Recently stepping out to promote his movie, Baywatch, Efron wore a dapper grey single-breasted HUGO suit. Undoubtedly, this won't be the last we see of the American actor in HUGO.