H&M x Rokh Collection: Neutral Tones, Radical Forms

The Fashionisto

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Published March 20, 2024

Lennon Gallagher models a beige trench coat from the H&M x Rokh collection. Pin
Lennon Gallagher models a beige trench coat from the H&M x Rokh collection. Photo: H&M

Rok Hwang’s upcoming collaboration with H&M for spring 2024 presents a collection that reimagines wardrobe essentials with an avant-garde twist. The palette, dominated by beige, black, and touches of white, sets the stage for an exploration of form and function, ensuring versatile styling.

Double-layer trench coats serve as a canvas for sartorial creativity, embodying the collection’s spirit.

H&M x Rokh Collection

Model Lennon Gallagher dons a trench coat in a close-up image for the H&M x Rokh collection. Pin
Model Lennon Gallagher dons a trench coat in a close-up image for the H&M x Rokh collection. Photo: H&M

The core of the H&M x Rokh collection lies in its intricate tailoring and innovative construction, featuring adjustable details and detachable components that blend utility with a distinct aesthetic. This design approach transforms garments according to the wearer’s desire, offering an experience rather than sheer apparel.

Yoesry Detre models a chunky knit sweater from the H&M x Rokh collection.Pin
Yoesry Detre models a chunky knit sweater from the H&M x Rokh collection. Photo: H&M

Reworked trousers and denim exemplify this ethos, their radical configuration enabling a dynamic approach to everyday dressing. Each item showcases the brand’s dedication to tailored complexities and smart design.

Yoesry Detre shows off his profile in a leather trench from the H&M x Rokh collection.Pin
Yoesry Detre shows off his profile in a leather trench from the H&M x Rokh collection. Photo: H&M

Rok Hwang states, “Rokh designs have a classic appearance with a radical construction for a timeless approach to design. I’m very excited to share our vision with more customers around the world thanks to this milestone collection with H&M.”

Against a rustic backdrop, Lennon Gallagher showcases an oversized black coat from the H&M x Rokh collection. Pin
Against a rustic backdrop, Lennon Gallagher showcases an oversized black coat from the H&M x Rokh collection. Photo: H&M

The collection, launching on April 18, 2024, challenges conventional norms, weaving an intricate tapestry of time-honored techniques and boundary-pushing aesthetics—classic silhouettes reimagined with a novel approach to garment assembly, inspiring wearers to embrace their individuality.

Seated, Lennon Gallagher models a deconstructed trench from the H&M x Rokh collection.Pin
Seated, Lennon Gallagher models a deconstructed trench from the H&M x Rokh collection. Photo: H&M

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